Retail, Proximity & IoT Marketing

E-Retailer Newegg Studios Surpasses 500K YouTube Subscribers

Multifaceted Publishing Platform Helps B2C Brands Engage Customers, Convert Sales
iot marketing

Newegg, one of the leading tech-focused e-retailers in North America, today announced that Newegg Studios has amassed more than half a million subscribers on its YouTube channel. With more than 125M lifetime views, Newegg Studios has built a sizeable, influential community comprised of technology enthusiasts who trust Newegg to deliver insightful commentary and analysis about the latest tech products.

Newegg Studios is headquartered in the Los Angeles area, in a 5,000 square-foot professional studio space. The video production crew uses state-of-the-art equipment and techniques to create innovative, evocative, visually appealing digital content. On-camera talent delivers informative commentary, expert interviews and hands-on demonstrations that bring an authentic, authoritative voice to each segment.

“Content marketing is more important than ever as customers turn to YouTube not just for entertainment, but also for education and guidance about the latest technology,” said Anthony Chow, Newegg’s Global CEO. “A growing number of people routinely seek out video content before making purchasing decisions. These highly qualified customers visit our YouTube channel to make sense of complex technology topics, and our brand partners see the value of engaging with this audience.”

A growing number of prominent hardware manufacturers rely on Newegg Studios to enrich their content marketing campaigns, including ASUS, Gigabyte and MSI. Newegg Studios offers a full array of production capabilities, including video, editorial and photography services.

Newegg Studios Video

Many Newegg videos are premium overview productions that share in-depth product features, highlight key selling points, and include detailed, close-up shots and product demonstrations. Each video is shot and edited according to the brand’s audience and content marketing strategy. Brand partners can choose between Newegg’s in-house voiceover or professional on-screen talent, both of which have the know-how and authority to effectively communicate the partner’s product and brand story.

“We like how Newegg Studios has a firm grasp on the technical aspects of PC hardware,” said Howard Chiu, Channel Marketing Manager at GIGABYTE. “The entire process is very streamlined, from the initial video request to scheduling to filming to final review.”

In addition to product-focused videos produced for the YouTube channel, Newegg Studios also produces corporate videos for Newegg’s diverse business units, video content for TikTok and other social media platforms, and can even deliver videos on demand for external clients.

Newegg Studios Editorial

Newegg Studios also offers a full range of editorial services, including professionally written product overviews, buying guides and how-to articles – all written with SEO and longevity in mind. These articles are designed from the ground up to greatly increase visibility for brand partners both on Newegg sites, and organically on the web. Newegg’s editorial properties include, a gaming-focused news site included in Metacritic and Google News, and Newegg Insider, which specializes in SEO-tuned PC hardware guides that reach customers on the first page of search results.

darkFlash recently engaged Newegg Studios to produce four product overview articles, which garnered more than 15,000 combined views. Commenting on the recent project, darkFlash noted that, “Newegg is the largest professional computer peripheral sales platform in the United States. Our partnership has greatly helped our brand in the U.S. market with both promotions and sales. We look forward to carrying out more content marketing cooperation with Newegg in the future.”

Newegg Studios Photography

Newegg helps its brand partners maximize consumer impact with professional imagery that sets them apart from the competition. Newegg Studios’ professionally shot and edited lifestyle photos are available for individual use and/or deployed within a top-ranking Newegg editorial piece. Each photo is tailored to appeal to its desired audience on social, web or email.

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