While looking at the hiring landscape of an organization, major priorities for enterprise businesses is to increase their ROI from their campaigns. Marketing technology is at boom and is capable of optimizing the performance of an organization, so companies are focusing on enhancing their martech stack and hiring solution-specific martech experts with an aim to increase the revenue generation of their strategies and campaigns. Since 2011, Martech industry has witnessed a remarkable transformation and has evolved into, the more efficient and effective face of marketing.
Many organizations are still struggling to use martech solutions they’ve integrated at its best. For medium to large companies, the key to an effective martech strategy comes down to making the most effective hires and staying abreast of martech trends.
Let’s have a look at the trends emerging in martech hiring,
- Increased martech budget indicates more martech recruitments
According to Mando’s Martech Survey, more than 61% of companies surveyed disclosed their plans to increase their martech spends, and 63% reported plans to hire more full-time employees and contract-based consultants. It has been predicted that martech budgets are expected to rise by an average of 10% by the end of the year. This increase in martech budget will be dedicated to their prioritized martech strategies and this will make hiring necessary to reevaluate their present martech stack for enhanced results.
Recruiting high-end experts who are capable of evaluating current martech strategies is very much in demand. Organizations will be looking forward to hiring day-to-day specialist with proper knowledge of how to use newly integrated solutions and platforms like Pardot, Marketo, Omniture, Magento, etc. Demand for martech experts is expected to increase for the hottest technologies, which means qualified, high-end talent will be tough to find.
- Demand for Marketing technology professionals is set to rise
One definitive martech hiring trend is the projected increase in demand for marketing technology professionals or CMO’s. The marketing technologist role has been fully accepted as a necessary C-level role for marketing-driven companies. Companies that don’t have chief marketing technologist will turn to their CMO’s skills to ensure that he or she has the tech skills that martech demands. According to International Data Corporation, A CMO’s job turnover is expected to continue at 25%, as organizations replace talent that hasn’t evolved martech.
As companies will start to build more complex martech stack, adding of 20 or more solutions, the need of a chief marketing technologist will become crucial to ensure the effective data-sharing functionality and effectiveness of integrated solutions. Top martech decisions will be led by these CMT’s or CMO’s skilled with martech.
- Ecommerce & Data Analytics hold highest-paid skills
Data analytics and Ecommerce skills will continue to be the highest-paid in the martech skillset. This report comes as no surprise considering the importance data-driven decision holds in relation to their impact on increasing revenue, spurring innovation and driving business growth. Ecommerce skills will produce some of the highest salaries as companies build and expand their use of in-demand platforms like salesforce and its accompanying ecosystem.
- Demand for Martech architect will rise
The role of marketing architect has been creeping to gain mainstream adaptation across a wide range of companies, the same was also believed to happen in the case of the marketing technologist role when it was first introduced. As more enterprise companies start investing in developing effective martech stack, there will be a growing need for a martech specialist. Lack of knowledge of arranging an optimized stack may result in a loss of revenue as well as resource optimization.
Although the appearance of martech architect role in job board is infrequent, demand is expected to rise with the rise of martech investments. Before submitting the request for a new martech solution to a chief marketing technologist, companies will need to use a martech architect to evaluate the resulting integration of these solutions across various departments to guarantee a smooth transition and data-sharing functionality.
Key takeaways
Martech has evolved over the years and now when it is gaining extra attention from the companies including large enterprises, it is expected to develop with a higher pace and optimize the growth of an organization. Increase in application of martech stack will lead to an increase in hiring of martech professionals for smooth and effective growth of a company to obtain higher ROI.
ABOUT THE AUTHOR
Aashish Yadav
Content Writer, Martech Cube
Aashish is currently a Content writer at Martech Cube. He is an enthusiastic and avid writer. His key region of interests include covering different aspects of technology and mixing them up with layman ideologies to pan out an interesting take. His main area of interests range from medical journals to marketing arena.