Display & Programmatic Advertising

Entravision Communications Corporation Expands Reach of EVC Platform

- Extends Relationship with MLC Media -
- National Radio Platform Adds 174 Radio Stations and Taps 9 New Markets -
- 96% coverage of the U.S. Hispanic DMA -
national sales and marketing organization

Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, today announced that Entravision Solutions, the Company’s national sales and marketing organization, has extended its relationship with MLC Media through 2021.

The agreement with MLC Media brings more than 500 radio stations to the Entravision Solutions radio platform, including the addition of 174 new radio stations acquired through MLC’s acquisition of Intercambio Media. The additional stations expand Entravision Solutions radio platform into nine new markets and include 10 stations in the top 10 U.S. designated market areas (“DMAs”), 25 stations in the top 25 U.S. DMAs and 86 FM stations. With the addition of these stations, Entravision Solutions national radio platform will have a presence in 100+ markets with a coverage of 96% of U.S. Hispanics 12+.

“We have a strong and growing platform of radio, online and mobile assets that allows us to provide unique and creative opportunities for advertisers to efficiently engage with the U.S. Hispanic market. Our ongoing relationship with MLC Media enhances the reach of our radio platform to the benefit of our advertisers and station partners,” said Jeffery Liberman, Entravision’s President and Chief Operating Officer.

Entravision Solutions is a national sales and premier marketing organization specializing in Spanish-language custom content and media platforms, including radio and audio extensions such as podcasts and streaming. The Entravision Solutions team services more than 100 U.S. Hispanic Markets, including many of the fastest-growing emerging markets. With offices in New YorkLos AngelesMiamiChicago and Dallas, Entravision Solutions delivers superior service, creative ideas and custom branded integrations that drive return on investment and further help Advertisers connect to listeners by market or across the Entravision Network which covers 96% of the U.S. Hispanic 12+ population.

About MLC Media Services
MLC Media Services produces and distributes Spanish Language Syndicated Programs across radio stations in the U.S. and Mexico. Its premier programs include El Show de Alex ‘El Genio’ Lucas, El Show de Chiquibaby, Armida y La Flaka in partnership with Entravision, La Diva de Mexico Show, El Show de Compa Mike, El Show de Toño and Ana Alicia y Julieta that currently reach over 10 million people monthly with radio and social media. www.mlcsmedia.com

About Entravision Communications Corporation
Entravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including MexicoLatin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations.  Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo Media, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.

SOURCE Entravision Communications Corporation

Related Links


Resource Url


Also Read –Torry Harris Business Solutions Wins Comparably’s ‘Best of 2018 Award’

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *