Entravision (NYSE: EVC) (“Entravision” or “the Company”), a leading global advertising, media and ad-tech solutions company, announced today that it has entered into a definitive agreement to acquire a strategic stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan. With this investment, Entravision will expand its commercial partnership reach across the South Asian region.
Founded in 2020 by ad tech and marketing industry veteran Faisal Sheikh, Jack of Digital specializes in international platform partnerships with some of the world’s top advertising, marketing and data platforms. With strong local leadership experience in Pakistan, Jack of Digital provides marketing and communication, advertising sales and relationship management services to a growing client base. Jack of Digital maintains exclusive advertising and data sales representations in Pakistan with short-form video platform TikTok, full-stack programmatic platform Eskimi, app entertainment tool SHAREit and ad fraud protection service Spider AF.
“We are very excited to announce our strategic investment in Jack of Digital, opening the door for Entravision to the South Asian market,” said Juan Saldívar, Chief Digital, Strategy and Accountability Officer of Entravision. “Jack of Digital’s exclusive partnership with TikTok in Pakistan builds upon our recent exclusivity with TikTok in South Africa through our acquisition of 365 Digital this past November. With this investment, Entravision now provides creative digital advertising and marketing services in over 35 countries as we continue to strategically expand our global footprint.”
With Entravision’s investment in Jack of Digital, the Company again taps into a high-growth region of the globe with vast opportunities for increased digital connection. Approximately 1.8 billion people, or 23% of the world’s population, live in South Asia, including the countries of Pakistan, India, Nepal, Bhutan, Bangladesh, Afghanistan and Sri Lanka. In Pakistan in particular, where Jack of Digital is headquartered, over 98 million people are digitally connected, representing just under half of the total population, with opportunities for significant growth.
“Entravision’s investment in Jack of Digital is a turning point for our company, and we look forward to partnering together to bring the best in digital media to the South Asian marketplace,” said Faisal Sheikh, Chief Executive Officer of Jack of Digital. “Having spent the past two decades working in the marketing and advertising industries, I’ve had the opportunity to partner with many different innovative digital players, and I believe having a company like Entravision to support our digital media business in South Asia will be a game changer.”
Upon closing of the transaction, which is subject to customary governmental approvals, all Jack of Digital employees will remain with the company, and Faisal Sheikh will continue to serve as CEO of the business based out of its headquarters in Karachi, Pakistan.
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