Customer Experience, Service & Success

Euromoney Unifies B2B Publishing with Brightspot’s Content Platform

customer service experience

Brightspot Helps Euromoney’s B2B Information Division Achieve Speed, Higher Engagement and Cost Savings Through Consolidating Properties on its Enterprise CMS

Brightspot announced that NextGen, the B2B information division of Euromoney PLC has launched three new properties–Trading Risk, Inside P&C, and Insurance Insider–with its CMS solution, bringing the total number of Euromoney properties launched with Brightspot in the past year to eight. The launch of a ninth brand, Global Capital, is also in the works.

As the manager of one of Europe’s largest network of B2B media brands, NextGen recognized the importance of digital transformation to sharpen its competitive edge and reach the next level of business success. To achieve its ambitious business and technology goals, and realize cost efficiencies, the company focused on selecting a single publishing system that would enable standardization and content sharing across more than 18 websites and domains. NextGen chose Brightspot’s Content Business Platform for this effort due to its speed and enterprise-quality capabilities.

Leveraging the powerful out-of-the-box components and B2B functionality of the Brightspot Content Business Platform gave Brightspot a head start on customizing NextGen’s solution, making it possible to launch its first two properties in four months. To help Euromoney boost engagement and deliver value to its audiences, Brightspot’s solution included key integrations to support newsletters, emails, podcasts, and videos as well as a paywall and Salesforce CRM. Notably, Brightspot also integrated with Euromoney’s proprietary group database which allows NextGen to pull metadata from a repository of company, people, and deals data into its content.

“We are delighted to announce our collaboration with Brightspot to consolidate and advance our delivery of market intelligence,” commented Isaac Showman, CEO of NextGen. “Our goal is to provide actionable, high-quality, news, data and analysis to professionals across multiple industry segments and through relevant brands. Brightspot’s central, extensible solution is helping us succeed at this effort.”

A highlight of Brightspot’s work with NextGen has been the speed of onboarding. In April 2020, NextGen made the decision to migrate two sites by the end of September 2020, giving Brightspot less than five months to make the transition during a global pandemic. Brightspot enabled NextGen to launch custom experiences with their first sites, and, within four months. More recently, their prominent business publication The Deal also launched with Brightspot.

“We are thrilled to be working with Euromoney as the company continues its journey as a leading information provider,” remarked Sandeep Hulsandra, SVP & General Manager, Media Practice at Brightspot. “NextGen was determined to move ahead with consolidating its content technology even amid COVID-19, and Brightspot made that goal achievable. This journey is further validation of Brightspot’s flexible, enterprise-grade functionality that enables diverse brands to migrate sites quickly and consolidate legacy systems.”

Brightspot’s content management solution has created a strong foundation for Euromoney and is building in the capabilities needed to carry the business in the future. This partnership also marks Brightspot’s continued successful expansion in the fast-growing B2B publishing space.

Check Out The New Martech Cube Podcast. For more such updates follow us on Google News Martech News

Previous ArticleNext Article