Exchange Solutions, a personalized loyalty solutions provider, today announced their inclusion in the Gartner July 2020 Market Guide for Loyalty Management. The report examines the dominant trends that are shaping today’s loyalty landscape, while evaluating multiple loyalty solution providers in several categories, based on their abilities in technology, member engagement, data aggregation and analysis, omni-channel support and more. This is the second time Exchange Solutions has been named in this report.
According to Gartner, “Select a pure-play loyalty solution if your enterprise has an existing CRM or marketing database solution (such as a CDP), and you want to manage your own loyalty program on top of a SaaS technology platform.” Exchanges Solutions’ pure-play platform ensures our client’s loyalty program implementations are maximizing the ROI on their existing marketing tech stack, while offering a hybrid servicing model that delivers robust SaaS capabilities with strategic loyalty services. Available strategic loyalty services include advanced analytics, offer personalization and optimization, custom data integration and other services that enhance program performance and streamline client effort.
“Exchange Solutions is redefining consumer engagement and we are thrilled to be named again in this category,” said Mike Hughes, Exchange Solutions CEO. “Each year, our growth goals as innovative loyalty and consumer engagement technology leaders are confirmed as we deliver solutions that address the evolving needs of our clients and the retail market.”