Display & Programmatic Advertising

Fanbyte Doubles Network Size, Keeps Gaming Community Roots

Rebrand Highlights Company’s Dedication to Super Fan Cultures
Rebrand Highlights Company’s Dedication to Super Fan Cultures

Long renowned as a central hub for the core gaming community, ZAM Network has officially rebranded as Fanbyte. Welcoming a new name and look, Fanbyte has evolved its digital web business to include original video programming and an exclusive publisher partner network focused on the Gaming, Entertainment and Tech verticals.

In the first half of 2019, Fanbyte’s digital media presence has more than doubled in size from 20 to 44 million active users monthly, with page views predicted to hit over 1 billion by the end of the year. They have invested in proprietary ad technology dubbed the ZAF framework. ZAF optimizes publishers’ ad stacks with Header Bidding, Private Marketplace and Direct Sales deals. With an all-star lineup of satisfied collaborators comprised of industry leaders, Fanbyte’s direct sales and ad rep offerings have been turning heads across industries.

With recent growth, Fanbyte has evolved into one of the largest gaming networks in the world. “Through the diversity of our fandoms, we aim to transform our fans’ passing curiosity into lifelong obsessions,” says General Manager K.J. Lin.

Fanbyte is one of the largest digital media networks in the world focused on the fandoms of gaming, entertainment and tech. Founded in 1999, Fanbyte has consistently empowered and celebrated the lifestyle and diversity of gamers globally.

If you would like more information about this topic, please call Andressa DiLoreto at 310-481-6900 or email pr@fanbyte.com.

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