Interactive live video shopping provider Bambuser and South America’s largest digital media house Fhits, today announce a strategic partnership to bring Bambuser’s proprietary live streaming video solution to Brazil, one of the world’s fastest-growing e-commerce markets.
In late 2019, Bambuser became the first in the western world to launch a live shopping solution outside Asia. Today, Live Video Shopping is used by some of the world’s largest brands and e-retailers spread across six continents to increase online sales and better engage with their customers.
Now Bambuser joins forces with Fhits, the world’s first and largest platform for digital influencers. Behind the company is entrepreneur Alice Ferraz, named by Forbes as one of Brazil’s 20 most powerful women and ranked by Business of Fashion among the world’s most influential people in fashion.
Bambuser arrival in Brazil coincides with a moment of strong growth in local e-commerce, a direct consequence of the pandemic, which forced the closing of physical stores for several months. The live shopping phenomenon, locally known as Shopstreaming, has recently gained increased interest in the Brazilian media after the trend caught attention from market-leading companies such as Lojas Americanas, C&A and Nespresso.
Alice Ferraz, founder and CEO of Fhits said, “This is a perfect match. We have always wanted to offer 360-degree online shopping: from product presentation to consideration and finally to purchase. Many Brazilian brands already have a lot of influence and an enormous number of followers. Now they will also have the technology to sell.”
Maryam Ghahremani, CEO of Bambuser said, “The Brazilian e-commerce market has seen a five to seven-year jump overnight as a consequence of social isolation. We are extremely happy to partner up with a pioneer in influencer media and look forward to conquering the Brazilian retail market together.”