Optimization, Personalization & Testing

fifty-five Expands European Presence with New Milan Office

International Marketing Expert Alessandra Bosco Will Guide Companies in the Italian Market in Their Push for Digitization

fifty-five, a global MarTech consultancy that empowers brands to unite and fully optimize siloed data across all channels to drive business results, today announces the opening of its tenth office in Milan and its appointment of Alessandra Bosco as head of the new office. This move builds on the fast-growing data marketing consultancy firm’s continued international expansion and strengthens its ambitions in the strategic Southern European market.

As Italy’s economic capital with more than 800,000 companies, Milan is at the heart of numerous strategic partnerships within the luxury and consumer goods industries — and was previously ranked 5th in Statista’s list of European countries with the most experts in Artificial Intelligence. The opening of fifty-five’s new office will not only empower the data company to build on its existing partnerships in the region, but also forge new relationships with key local and international brands looking to better manage their data in today’s fast-moving digital world.

“We identified Southern Europe as a strategic development axis very early on, and we’re excited to expand our European presence with our new office in Milan,” said Sébastien Moaligou, Managing Director at fifty-five. “Milan is at the heart of innovation and is home to many major global brands within the consumer products and luxury industries. We’re looking forward to furthering our support of our existing clients in Southern Europe with our strategic and operational consulting expertise, as well as expanding our client portfolio with global brands in this region with our data-driven approach to marketing — and Alessandra Bosco is the perfect person to drive those initiatives.”

With over 12 years of experience in marketing and digital, having successfully held management positions at renowned companies such as Rocket Internet, Here and Hubject, Alessandra Bosco is a genuine international expert. From CRM strategies to media and programmatic, Alessandra Bosco masters the most cutting-edge marketing technologies, consolidated in her experiences in Berlin, London, Paris, Milan, Shanghai, Singapore and Lisbon.

“I am convinced that our unique positioning meets a strong need of our clients: a combination of marketing and tech expertise to cover all their challenges. We aim to build a team of more than 20 experts by 2025 to support this ambition,” says Alessandra Bosco, Director of the Milan office at fifty-five.

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