In a data-inundated world, it’s onerous to make informed marketing decisions. Data visualization can help marketers make sense of crucial data. Businesses are now drowning in data.
With quintillion bytes of it generated every day, sorting the data out becomes taxing and increasingly difficult to translate.
Humans interpret visual data better than any other type of data. We process images way faster than text. Marketing is evolving and becoming more complex; data visualization can break the silos between sales and marketing, increase ROI & overall efficiency, and boost performance. This blog post will explain how to unlock marketing’s true potential by leveraging data visualization. Let’s dive in!
Data visualization and why it matters
Data visualization is depicting data in a graphical form. Using graphs or charts can help marketers find patterns and uncover trends effectively. Data visualization is a must to analyze colossal volumes of data and be more strategic & data-driven.
Colors, shapes, and motifs appeal to the human eye. We can tell apart a blue circle from a yellow rectangle- all the while knowing what it means.
Marketing is about storytelling; you can’t tell a good story without making it visual. With data visualization, marketers highlight the key trends and patterns that were not otherwise so obvious. Most occupations use charts, graphics, and maps. But there’s something very close to marketers that’s a component of data visualization as well- a dashboard. Dashboards can help marketers comprehend raw information by turning it into easily-digestible data.
What to do with it
It’s not enough to collect and process data; you must sift through it to make it more accessible and comprehensible. The most important use cases of data visualization in marketing would be to achieve goals faster by saving time and resources, segment your audience, and target the customers with a laser-focused approach. You also get to communicate better with the stakeholders, draw conclusions faster, and make better marketing decisions, small or big.
New graphical data is now dominating the business world, including case studies, infographics, quarterly reports, presentations, and brochures. For data visualization to work in marketing, data sources matter a lot. You can’t stay in the blind anymore.
Speed is everything in today’s world. Machine learning and AI are helping companies collect heaps of data, but analyzing the data is tedious and slow. There’s a large amount of data, but thanks to data visualization, you finally know how to use it well.
The Editor’s Note
It’s time to convey marketing with conviction. With visuals, you can answer all the- who, when, why questions by balancing the art of logic, technical analysis, and storytelling. In the end, it’s all about making data more understandable. So, what are you waiting for?