Global digital marketing agency Firewood has expanded its senior leadership team by promoting Jennifer Fey to senior vice president, digital media.
Fey will continue to oversee media operations and client servicing, and will help drive new and expanded digital media programs for clients. The Firewood roster of clients includes Google, LinkedIn, VMware, and Cummins martech news.
The growing digital media practice at Firewood serves brands looking for paid and organic growth marketing to attract and retain customers. The practice offers a mix of performance marketing services, established and emerging platform media strategy, site-side analytics, and strategic content design. Integral to the offering is a close partnership with the agency’s creative team to deliver clients superior performance outcomes and best-in-class creative work.
“Our approach is different because we don’t rely on the commission-based model of traditional agencies,” said Fey. “At Firewood, we focus on having an expert and collaborative team drive the media strategy, with support from our larger organization to help scale for growth. I’m excited to become even more engaged with our clients and other partners looking for new approaches to digital media.”
“Jennifer and her team are experts at understanding a client’s brand and business, and at using insights to drive more efficient models of media strategy,” added Firewood CEO Juan Zambrano. “Our integrated approach to digital media, creative, strategy, and technology continues to be an attractive solution for clients, thanks to our talented leaders in each of these areas martech.”
Jennifer joined Firewood in 2018 as vice president of digital media. She has more than 20 years of digital experience, with combined strengths in performance media, customer experience, SEO, web ecosystems, customer relationship management, social media, and enterprise marketing technology. In addition to her work with Firewood clients, she has produced creative and technical work for some of the world’s most respected brands, including Apple, Google, Stanford Health Care, and the United Nations.