FISION Corporation (OTCQB: FSSN), a leading provider of cloud-based digital asset management, sales enablement, and agile marketing technologies, has in accordance with Fision’s recent agreement entered into with Capital Markets Solutions LLC, appointed Laurence Mascera as Chief Operating Officer and to its board of directors, effective April, 15, 2019. As an executive, Mascera brings more than 25 years of FinTech experience with a proven track record of creating efficiencies and enhanced value by executing transformative change. With his appointment, the company’s board will be comprised of four members, with one serving independently.
“Having spent the last year rationalizing and transforming Continuity Logic, while working closely with CFO Dan Dorsey in support of the now terminated merger transaction with Fision,” said Mascera, “I am pleased to join Fision at this time. The platform presents an opportunity to seek accretive value-added mergers and/or acquisitions in the Software as a Service (SaaS) space to drive to profitability and increase shareholder value.”
“Larry’s arrival to the company is timely, and I look forward to working with him to remediate inefficiencies and evaluate opportunities to grow the company,” Mike Brown, Fision’s President and CEO said of Mascera joining the company. “Larry’s experience in working with some of the large-scale financial institutions, and his experience in growing enterprise value through acquisitions should be invaluable for us.”
Mascera presently serves as a partner with Capital Market Solutions (CMS), an advisory firm specializing in capital formation, transformation initiatives and financial strategies for public and private companies where he and the CMS team are actively vetting potential M&A opportunities. Mascera most recently spent slightly over a year serving as the President and Chief Operating officer of Continuity Logic at the request of some of the larger shareholders. Prior, Mascera was with the Toronto Dominion Bank Group where he was responsible for Technology across Investment Banking & Client Relationship Management. Before TD Bank, he served as Global Head of Sales & Investment Banking Technology at Barclays PLC overseeing all Client Management, Profitability, Sales Analytics, and Trade Capture platforms. Previously he served as Chief Administrative Officer and Executive Committee member of Broadpoint Gleacher Securities Group, as part of the founding Management team he grew the publicly traded firm to over 1B in market capitalization after 6 accretive acquisitions. During the span of his 25-year career, Mr. Mascera has also held various more progressively responsible positions within Financial Services including Global Head of Institutional Sales Technology at Merrill Lynch as well as Global Head of Institutional Sales & Investment Banking Technology at Société General. Mr. Mascera started his career at Painewebber. Beyond Mascera’s new role, he serves as Treasurer at NURTUREart non-for-profit, a Brooklyn-based art gallery supporting emerging artists and providing art education in several schools throughout the city. Prior to his professional career, Mascera earned his B.B.A. in Finance from Hofstra University, and an M.S. in Information Technology from Long Island University.
About FISION Corporation
Founded in 2011, Minneapolis-based FISION is the nation’s leading provider of agile marketing software that simplifies collaboration across global organizations, and more effectively manages brand and marketing content. FISION allows marketing and sales teams to work better together by enabling them to more quickly and easily create, distribute and measure the performance of compelling, localized, on-brand communications. FISION’s patented technology brings unrivaled capabilities to clients across more than 20 countries, including some of the world’s largest corporations in healthcare, hospitality, financial/insurance, software, and technology.
Volerro Corporation, a wholly owned subsidiary of FISION, provides a SaaS platform that simplifies how enterprise teams create, refine and distribute content. By streamlining content production and team coordination, its cloud-based collaboration service eliminates “content chaos” among product, brand, marketing, and creative teams. Volerro’s ReVu.Me cloud app allows team members to work on the same document in real-time with integrated chat and voice conferencing.
Important Cautions Regarding Forward-looking Statements
Any statements contained in this press release that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to FISION Corporation are intended to identify such forward-looking statements. The Parties undertake no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect future financial results are discussed more fully in the FISION Corporation’s filings with the U.S. Securities and Exchange Commission (“SEC”), including the most recent Annual Report on file with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.