Force Marketing recently announced their latest innovation , DRIVE which is powered by Helix. Drive is a new advertising automation tool that aggregates audience, automation and attribution on every level to create an exceptional outcome evolving the customer experience.
DRIVE is an innovative and rather sophisticated way for dealers to effectively target their prospective consumer base using customised videos through the CRM data . It is in a way actually pulling the dealing inventory directly into creative.
This would be a true differentiator for Force Marketing as when we compare traditional video ads, clients would obviously prefer personalised and dynamic video.