'Get Stacked' 1-Day B2B Marketing Technology Conference

The “Get Stacked – The B2B Marketing Technology Conference” conference has been added to ResearchAndMarkets.com’s offering.

Make Sure You’re One of 400 B2B Leaders, Tech Marketers and All-Round Modern Marketing Heroes Who will be Attending.

The Challenge

The fact is, too many martech stacks and plans fail to deliver value or ROI.
But it doesn’t have to be that way.
Global spend on martech is set to double in the next 5 years, to an eye-watering $25bn, and there’s a good reason for most of that spend.
Get it right and technology can unlock possibilities in your B2B marketing that our predecessors never dreamed possible – possibilities only limited by your creativity and your know-how.

Why you need to be at Get Stacked

No sales presentations
No platform bias
Just guidance, strategies and inspiration around the real challenge you face with tech

If you’re ready to invest in or get much more from your martech you’ll have a choice of 25+ expert and inspiring B2B speakers and presenters with a world of experience in making martech work for marketing, whatever stage you’re at on the journey – complete tech newbie, to marketing techie.

You’ll have access to a huge choice of targeted, practical learning and inspiration, including:

Business goal alignment with tech
Winning internal buy-in
How to set and manage expectations
Martech roadmap planning
Tool and platform selection
How to find good partners
Techstack integration
How to avoid – and handle – mistakes
How to measure and make more ROI

Who Should Attend?

This is an event for every single marketer, leader, marketing op’s expert and marketing agency needing a crystal clear understanding of how to use martech to achieve better business results – and to get better results from their martech.

Agenda

09:20 am – 9:55 AM

Part therapy, part tool-kit, this session will help you unlock the value of your existing tech stack and sort the wheat from the chaff across the mind-boggling 7,000 vendors eager to sell to you.
- Mary-Anne Baldwin
- Head of content, B2B Marketing

09:55 am – 10:25 AM

Breaking down the BS: Optimizing your tech stack
- Ed Nevraumont
- Senior advisor, Author, CMO, Warburg Pincus

10:25 am – 10:55 AM

How can you tame your marTech beast to deliver friction-less customer experience?
- Payal Raina
- Global head of marketing ,Torstone Technology

12:00 pm – 12:30 PM

Tudder, or Tinder for cows: An award winning campaign
- Vicki DeBlasi
- Head of innovation communications, Cisco

12:00 pm – 12:30 PM

The line between creepy and cool: How to nail your personalisation strategy
- Kat Collins
- Marketing Automation Consultant, Squiz

12:00 pm – 12:30 PM

How to accelerate the effectiveness of your marketing and get ahead of the competition by combining CX and technology
- Ben Morgan
- Global digital marketing director, Avanade

12:35 pm – 1:05 PM

How to enable marketing operations to unlock excellence in your martech

12:35 pm – 1:05 PM

Be afraid. Be very afraid. (And a bit excited.) How AI is transforming B2B marketing

12:35 pm – 1:05 PM

How to navigate the martech minefield (it’s not just you who’s struggling)

02:05 pm – 2:35 PM

Making marketing automation a reality

02:05 pm – 2:35 PM

Marketing leading from the front to drive 100% revenue growth over 2 years at the Access Group.
- Chris Marjara
- CMO, Access Group

02:05 pm – 2:35 PM

Building a MarTech stack at a small organisation – What’s Worked and What Hasn’t
- Ben Rees
- CMO, Redgate

03:15 pm – 3:45 PM

Managing customer intelligence in your MarTech stack – navigating the challenges
- Sam Tidswell-Norrish
- International CMO,Dun and Bradstreet

03:15 pm – 3:45 PM

The best use of marketing automation – How TMF Group built their marketing automation journey from scratch and turned it into an award-winning programme (and all the learnings along the way)
- Kate Duffy
- Director of Campaign Marketing,TMF
- Ash Chandler
- Head of Marketing Automation,Really B2B

04:05 pm – 4:35 PM