Gorilla Corporation, a leader in global partner marketing technologies and services, today announced they have acquired MarketingXpress, a software company that specializes in building channel marketing platforms, based out of Rotterdam, Netherlands.
MarketingXpress became of interest to Gorilla, due to its specifically developed through channel marketing automation (TCMA) platform named Partner Pulse™, which fits perfectly into Gorilla’s portfolio. The platform enhances Gorilla’s current offerings and will serve the customer base with a broader ecosystem and more advanced capabilities.
“We are absolutely thrilled with this acquisition,” said Carlo Tortora Brayda, CEO of Gorilla Corporation. “Our solutions portfolio is massively improved with this additional string to our bow, the technology is very well thought out, including its capabilities around partner recruitment and enablement. In addition, its existing and future artificial intelligence roadmap will place it into a league of its own. Gorilla has always broken new ground with its innovations, Partner Pulse™ just reinforces this positioning. The combination of Gorilla partner development service solutions coupled with this new technology, and our artificial intelligence partner enablement chatbot, is absolute dynamite.”, he added.
The acquisition of MarketingXpress fits into Gorilla’s strategy of developing the most robust technology portfolio in the channel ecosystem. The acquisition will also strengthen Gorilla Corporation by MarketingXpress’s CEO Maarten Elsenaar joining as its new CTO, accompanied by the MarketingXpress R&D and Engineering Team.
Gorilla clients can now benefit from the most innovative TCMA platform available in the market, designed with security and GDPR compliance at its core, and simplifying the partner experience, all the way from the online marketplace to co-branding and execution of marketing actions. Channel partner enablement is effected through a natural language conversational chatbot, and backed by Gorilla’s expert marketing concierge native language global teams. APIs to Hubspot and Salesforce provide the flexibility and integrations partners require.
“We have been working diligently to resolve the usability issues technology vendors and their partners have with the legacy platforms. Our systems are engineered with partner satisfaction in mind”, said Maarten Elsenaar, CEO of MarketingXpress, “Our technology provides preemptive thinking and assures marketing ROI, when coupled with the strength of the Gorilla partner marketing concierge services.”
The Partner Pulse platform provides 4 major building blocks for improving your marketing, sales, and partner performance:
- Score-carding and Reporting
- Partner Recruitment and Onboarding
- Co-Marketing Campaigns
- Pipeline & Lead Management
The platform can be ordered from Gorilla Corporation and can be purchased as a stand-alone product or together with Gorilla’s other channel sales and marketing services.