Display & Programmatic Advertising

GreenSigns, BSV illuminate Chicago with Sustainable Digital Billboards


GreenSigns, alongside BSV Digital Displays and with the support of industry trade association Ad Net Zero, is excited to announce the unveiling of upgraded digital bulletins situated on Rt 83 at Butterfield Road in Suburban Chicago.

Utilizing BSV’s sustainable LED technology, GreenSigns has enhanced its renewable energy operations, achieving an 18% reduction in power consumption. This upgrade bolsters GreenSigns’ position as a leader in eco-efficient outdoor advertising, with its signs being 100% powered by wind and solar energy. Ad Net Zero’s support and promotion of partner cooperation have been crucial in facilitating this collaborative success.

“Strength in business is rooted in the quality of its partnerships,” says Joseph Mancino, CEO of GreenSigns. “This collaboration showcases how working together amplifies our sustainability efforts. We’re proud to set the benchmark for green advertising practices in Chicagoland and beyond.”

“Seeing GreenSigns and BSV come together is a reflection of the powerful collaboration common across Ad Net Zero supporters. Through such partnerships, we can turn words into actions and make strides toward reducing the advertising industry’s carbon footprint. This initiative embodies Ad Net Zero’s mission and represents another step forward on the journey toward sustainable solutions,” says John OsbornUSA Director of Ad Net Zero.

“This endeavor showcases the transformative power of technology and partnership in leading the advertising industry to a greener future,” says Paul Ellery, CEO of BSV. In line with the operation’s green ethos, the transition also involves an environmentally conscious disposal plan for the old sign faces facilitated by Kuusakoski Recycling. Kuusakoski’s mission is to restore the value of waste materials by collecting and processing them into new, valuable raw materials.

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