Guest Blogs
Guest Blogs
5 Ways Your Emails Compare to Thanksgiving Sides
By Casey Martin, GM, Head of Fintech/ Financial Services Vertical at SparkPost As millions of people prepare to indulge in …
Guest Blogs, Laura Christensen
An Email Marketers’ Guide to Consumer Privacy Changes
The email industry largely represented a lawless Wild West for many years, with senders calling the shots. But an increase …
Guest Blogs, Laura Christensen
10 Habits of Highly Effective Marketers
What does it take to be successful at email marketing? Many factors influence email program performance, from budget and staff …
Guest Blogs
Two Ways AI Can Impact Your Email Campaign and What to Do About It
Email campaigns have traditionally been marketer’s direct way of reaching their customers. In the modern digital age, however, this approach …
Guest Blogs
Why AI Is The New Frontier In Cybersecurity
With breach attempts and cyberattacks increasing, many companies say artificial intelligence (AI) is a necessity in identifying and thwarting threats, …
Guest Blogs
What You Can Learn from Intent Data
Recently, I’ve gotten a lot of questions about intent data from account-based marketing (ABM) practitioners. If you’re a modern marketer, …
Guest Blogs
Why The Amazon Attribution Solution Takes The Biggest Piece Of The Pie
Recently, Amazon Attribution has been getting a lot of buzz in the marketing and advertising sector. Even though the software …
Guest Blogs
3 Things You Can Do to Find Your Voice on Your Blog
What’s the one thing that sets apart a good writer from a great writer? It’s not spelling or grammar. It’s …
Guest Blogs
6 Tips for Article Titles that Grab Attention
Most writers rely on two tried-and-true methods for grabbing people’s attention: Lead with an eye-catching title and follow it up …
Guest Blogs
Words Matter: 8 Simple Word Choices that Help You Convert Leads
Effective content captures a reader’s attention, leads to actionable results, and inspires loyalty — even if your reader isn’t ready …
Guest Blogs
7 Proven Strategies for Raising Website Conversion Rates
Conversion rates measure the value of your total Internet presence. Steering traffic to your website is just the first step. …
