Interview with Founder & CEO, Improvado – Daniel Kravtsov

Interview with Founder & CEO, Improvado – Daniel Kravtsov


“For the first time, marketing leaders have a chance to see the big picture impact of their marketing campaigns across the customer journey.”

1. Tell us about your role in
I am the Founder and CEO of Improvado.

2. Can you tell us about your journey into this market?
After launching four startups and taking two to exit, I launched a Trading Desk / DSP with the goal of simplifying programmatic Ad buying for brand marketers and digital advertising industry executives.

After speaking to over 100 digital media agencies and businesses we discovered one common pain point: reporting and monitoring digital ad campaigns is a huge hassle and manual task.

At, we believe that viewing your marketing data should be simple, and it should be accessible in real-time.

Our solution saves organizations time and money, and makes marketers smarter by bringing all their data together within a single access point.

Since inception, we have worked rigorously to develop the only marketer-focused integration and visualization platform, with the purpose of helping marketers pull their data into one place.

The average marketer leverages an extensive variety of marketing platforms on a daily basis. The need to centralize, analyze and report on that data is critical in order to make intelligent business decisions.

Right now, this process is extremely manual, taking between 10-40 hours per week.

With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer resources are now freed from having to create interfaces, host and maintain databases, normalize data, and visualize reports. Improvado provides a flexible and scalable solution that allows marketers to aggregate all their data and make sense of it all it in minutes.

3. How do you think technology is changing the Marketing Sector?
There are now over 7,000 marketing technology platforms, up 20x in the last 10 years, and the average marketer uses at least 12 different platforms while managing ads, email automation, web analytics, social media, search, SEO and more. Every leader in the space agrees that this creates a huge problem when it comes to data aggregation. Salesforce, IBM and Talend all raced to acquire middleware companies in 2018. Marketing middleware is the glue that brings this fragmentation together.

4. How has Ad Tech evolved with the help of data Aggregation and automation?

For the first time, marketing leaders have a chance to see the big picture impact of their marketing campaigns across the customer journey.

5. How according to you data-driven marketing is developing with the help of data aggregation and automation?
It can take marketing teams upwards of 40 hours a week just to collect all their data and report on it. That’s where companies like Improvado have some in to change the game. Improvado is a marketing middleware platform: the glue that brings this fragmentation together. Now, teams can more easily collect and consolidate data to make smart business decisions and increase ROI.

6. What Marketing and sales automation technologies do your marketing & Sales team use?
Here’s a complete picture of our tech stack.

Interview with Founder & CEO, Improvado – Daniel Kravtsov

7. We have heard that you have a very joyful work culture, so can you share with us some of the fun pictures of your workplace?
Here’s a video of the team celebrating our latest $8M Super Seed Funding Round.

Daniel Kravtsov is a serial entrepreneur. Over the past 15 years, he has built 4 startups, 2 of which were successful exits. He has strong algorithmic and analytical skills– he won an international olympiad in programming. Daniel is passionate about sociology, buzzword big data and UX.

We help marketers & agencies drive ROI by consolidating all their data so they can make informed decisions about their marketing campaigns.
Integrations include: Google, Facebook, Instagram, Snapchat, Linkedin, Pinterest, Twitter, Adwords, Outbrain, Taboola, Adroll and many more.
Take the pain out of data-driven marketing by aggregating, transforming and visualizing cross-channel marketing data-- all in one place, in real time.
For more information please visit our Website.

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *