- Report positions Invoca as “a leader in Conversational Intelligence AI, designed to drive revenue growth”
- Invoca earns the highest possible rating for business impact, customer success, and product roadmap
Invoca, the leader in revenue execution platforms, today announced that Opus Research has named the company a Leader in the 2024 Conversational Intelligence Intelliview for the third year in a row. The report recognizes Invoca as a standout for its ability to “capture insights from customer phone calls and digital journeys and integrate them with revenue data from CRM and contact center solutions.” The report further positions Invoca as a “comprehensive source for consumer engagement insights.”
The Conversational Intelligence (CI) Intelliview evaluates service offerings from 18 vendors that distinguish themselves by providing enterprise customers with CI tools and resources designed to improve customer experience, employee productivity, and revenue results. Solution providers were evaluated on the breadth of their services, including their technology and differentiation, breadth of business impact, track record of partnerships and customer base growth, and future vision & roadmap. Invoca received the top scores possible on 3 of the 4 criteria.
Invoca’s conversation intelligence AI, part of its comprehensive revenue execution platform, enables leading B2C brands to connect marketing and sales teams to track and optimize the full buying journey from the first click to the final sale to drive revenue growth.
According to the Opus Research 2024 Conversational Intelligence Intelliview, Invoca enables many of the world’s most successful businesses to improve various business metrics like sales acceleration, lead generation, and conversion rates by:
- Enhancing agent performance and efficiency
- Optimizing marketing strategies and ROI
- Enriching first-party data for personalized customer interactions
- Identifying and rectifying issues in customer journeys
Invoca Leads On AI Capabilities That Deliver Revenue Results
“Invoca continues to demonstrate that they are a clear leader in conversational intelligence AI with a suite of solutions that connect the full online-to-offline buying journey,” said Derek Top, Research Director & Senior Analyst, Opus Research. “We recognized Invoca for its sophisticated blend of AI technologies that capture insights from customer phone calls and digital journeys and integrate it with revenue data from CRM and contact center solutions to drive revenue growth across business sectors.”
“B2C marketing and sales teams are woefully disconnected. These broken connections cause a lack of visibility into the full buying journey that reduces revenue and creates bad experiences for customers,” said Peter Isaacson, CMO of Invoca. “This report recognizes the importance of connecting marketing investments directly to revenue, having a complete understanding of the buying journey, and Invoca’s ability to unify marketing and sales teams to drive revenue growth.”
Invoca’s recognition in the Opus Research 2024 Conversational Intelligence Intelliview comes hot on the heels of Invoca winning the CX Today Award for ‘Best Conversational Intelligence Solution’ of 2024. The award recognized Invoca’s strength in empowering revenue teams across marketing, contact center sales, and customer experience to enhance buying experiences, increase high-value leads, and boost revenue. Invoca also announced significant advancements in its AI capabilities in late 2023.
Invoca was previously named a Leader in Opus Research’s 2021 and 2022 Conversational Intelligence Intelliview reports and recognized for its conversation intelligence data capabilities that enable marketing, sales, and eCommerce revenue teams to uncover and apply an unprecedented level of customer insights from customer conversations to drive better business results.
Click here to view the full Opus Research 2024 Conversational Intelligence Intelliview report.
Additional Resources:
- How Real-Time Revenue Execution Platforms Drive Business Growth: https://www.invoca.com/blog/revenue-execution-platform
- The 5 Revenue Execution Platform Uses You Need to Know About: https://www.invoca.com/blog/revenue-execution-platform-uses
- Why Invoca Continues to Lead the Way in Conversation Intelligence AI: https://www.invoca.com/blog/invoca-named-a-leader-2024-opus-research-conversation-intelligence-report
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