Guest speaker, Senior Analyst Joe Cicman and VP of Marketing at Jahia, Justin Sharaf discuss optimizing DXP and data strategies on Tuesday, June 22, 2021
Jahia Solutions Group, a leading global digital experience platform (DXP) provider, is hosting the webinar, “Customer Data’s Critical Impact on the DXP Landscape,” featuring Joe Cicman, Senior Analyst at Forrester on Tuesday, June 22, 2021. He is joined by Justin Sharaf, VP of Marketing at Jahia, as they assess the importance of data as part of your DXP and discuss tangible ways to optimize DXP and data strategies to align with your business goals.
Customer data, digital experiences, and personalization are a few of the hottest topics for today’s marketers and technologists. Understanding how to successfully bridge the gap between these topics is critical for business success, and the ability to properly collect and use first-party customer data is foundational for your DXP.
This webinar discusses customer data management and customer analytics as part of your DXP, the importance of first-party data and a Customer Data Platform (CDP) in your DXP, the role of data automation in your DX stack, and why a DXP is crucial for more complex projects like portals.
Jahia was included in Forrester’s recent report, “Now Tech: Digital Experience Platforms, Q2 2021,” that outlines what companies can expect from a DXP provider and how to select one based on varying factors. To access the report, go to: https://www.jahia.com/resources/analyst-report/forrester-nowtech-q22021.
Jahia recently announced a new release of the Apache Unomi-powered jExperience, the DXP that allows businesses to collect and analyze first-party customer data, segment audiences, and personalize content – all on your existing content management system (CMS). For more information, visit: https://www.jahia.com/turn-cms-into-dxp.