September 17th webinar will examine the current state of DCO with recommendations for achieving production cost savings, media performance efficiency, and increased engagement.
ivox, the personalized digital marketing technology leader, will be holding How Global Brands Use DCO to Drive Marketing ROI, an upcoming digital marketing webinar that will offer attendees insight into scaling ad campaigns globally using a faster, more streamlined and cost efficient way to create precise, relevant messaging to a vast number of individuals at the right moment, through the right channel.
The webinar, to be hosted by Jivox CEO Diaz Nesamoney and featuring guest speaker Joanna O’Connell, Vice President, Principal Analyst at Forrester, is scheduled for Tuesday, September 17 at 10am PT / 1pm ET.
The discussion will bring to light how marketers should address and mitigate complexity in the creative process. It will also discuss the advantages of using DCO at each stage of a marketer’s personalization journey, as well as their role — regardless of media or creative focus. As marketers are moving towards building a 1:1 experience with consumers through an omni-channel marketing strategy, the experts here will share how customer journey optimization can deliver marketing campaign performance using the optimized purchase paths.
“Where’s the ROI in using DCO?” campaign examples will be shared to demonstrate how large global brands combine data and automation, which has helped them reduce creative production costs, maximize media performance, and increase engagement—all through the delivery of relevant, consistent messaging across channels.
“Joanna O’Connell is one of the leading experts on creative advertising technologies, which encompasses dynamic creative, and its impact on the digital marketing ecosystem,” said Nesamoney. “I am looking forward to speaking with her once again to educate marketers on how they can make the most of the exciting new technologies in our space. Throughout this webinar, we’ll share valuable insights into how media buyers and creative production professionals can use DCO to deliver personalized interactions that generate meaningful consumer engagement and reduce campaign costs.”
For more information or to register, please go to https://info.jivox.com/digital-marketing-webinar-use-dco-to-drive-roi.