Making Science today announced a 70% interest in United Communications Partners Inc. (UCP), the owner of a 100% interest in Tre Kronor Media – the full service media agency with locations in both Sweden and Denmark.
Speaking of the news, Niclas Fröberg, Chairman of UCP Inc and CEO of Tre Kronor said: “Making Science offers UCP and Tre Kronor Media an ability to strengthen the current service portfolio and improve the competitive strength of the UCP group. The group can now add a full range of competences from AdTech, Data, CRM, and Google reseller status which are key to our future success as a full-service Media Agency in the Nordics.”
Only a week prior to this announcement, Making Science also completed the acquisition of agency ELLIOT – the leading digital marketing agency in Georgia, where the company already has a strong position – in order to expand its outsourcing capabilities in marketing operations with a new service centre. The new ELLIOT acquisition will also contribute to the company’s EBITDA and bring almost half a million GBP of additional gross margin in 2022.
The acquisitions are part of the expansion process that Making Science has been carrying out since 2020, both nationally and internationally. These acquisitions in the first-quarter of 2022 follow seven carried out in 2021 as part of the company’s organic growth strategy.
Speaking of the Tre Kronor Media announcement, Jose Antonio Martinez Aguilar, CEO of Making Science, said: “The Nordic region is a strategic market for Making Science and we are delighted with the integration of Tre-Kronor, with locations in both Sweden and Denmark. We have been working with Tre Kronor on several projects during 2021 with excellent results for clients. We are convinced that our partnership with the Tre Kronor Media team will strengthen our positioning as a leader in Digital Marketing and AdTech in the region”
Jose gave further insight on Making Science’s recent acquisition moves, commenting: “We start the year with the same determination we closed 2021 on, betting on digital talent, diversification and expansion to take another step forward in our business expansion. We are convinced that the acquisition of Tre Kronor Media and ELLIOT will strengthen our marketing operations and outsourcing capabilities by increasing our global service centres.
“The two acquisitions complement Making Science’s growth strategy and will increase our European presence into the Nordic countries, as well as help expand US operations.”
The deals will see an additional 50 professionals incorporated into the Making Science workforce from Tre Kronor Media and 30 new professionals from ELLIOT. With these 80 new professionals on its team, Making Science continues its commitment to consolidate a highly specialised workforce – in areas such as campaign tagging, creativity, digital marketing, data configuration and campaign optimisation – which is more important than ever in the digital sector where there is huge demand for talent and many challenges to secure it.
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