V12 Announces Strategic Partnership with King Fish Media to Provide Brands with End-to-End Customer Acquisition Solutions
Marketing Analytics, Performance & Attribution

V12 Announces Strategic Partnership with King Fish Media to Provide Brands with End-to-End Customer Acquisition Solutions

V12, a leading marketing provider of customer acquisition solutions, announced a strategic partnership with King Fish, a digital and content management marketing … 0
Authority Brands acquires Mosquito Squad
Marketing Analytics, Performance & Attribution

Authority Brands acquires Mosquito Squad

Authority Brands, LLC announced today the purchase of Mosquito Squad. Terms of the transaction were not disclosed. The acquisition represents … 0
Marketing Analytics, Performance & Attribution

DiscoverOrg Expands Leading B2B Database Beyond the Enterprise with 400% Growth in Coverage

Vancouver, Wash. – Dec 10, 2018 – DiscoverOrg announced today the relaunch of its market-leading B2B intelligence platform with a … 0
Data Management, Marketing Analytics, Performance & Attribution

Absolutdata Debuts NAVIK ResearchAI, an AI-Driven Market Research Platform for the 21st Century

Brands Can Now Conduct Rapid Research Centered Around Intelligent Algorithms with Natural Language Question-and-Answer Capabilities and Automated Report Creation Absolutdata, … 0
Jamil Farshchi of Equifax named 'CISO of the Year' by CIO Dive
Data Management, Marketing Analytics, Performance & Attribution

Jamil Farshchi of Equifax named ‘CISO of the Year’ by CIO Dive

Jamil Farshchi, Chief Information Security Officer (CISO) for Equifax, has been named CISO of the Year by CIO Dive, a … 0
Wellesley Information Services (WIS) Adds Sahir Anand as Chief Research Officer
Data Management, Marketing Analytics, Performance & Attribution

Wellesley Information Services (WIS) Adds Sahir Anand as Chief Research Officer

Wellesley Information Services (WIS), a leading market research and intelligence firm specializing in enterprise software technologies, including the largest independent membership … 0
QuestionPro Launches Data Migration Tool For Researchers Looking For an Alternative to Qualtrics
Data Management, Marketing Analytics, Performance & Attribution

QuestionPro Launches Data Migration Tool For Researchers Looking For an Alternative to Qualtrics

Today, QuestionPro Inc., an online survey and insights solutions company, launches a data migration and import tool specifically for Qualtrics … 0
Memo Partners With Publishers To Launch First Ever Marketplace for Earned Media Insights
Data Management, Marketing Analytics, Performance & Attribution

Memo Partners With Publishers To Launch First Ever Marketplace for Earned Media Insights

Memo is launching the first ever marketplace where PR and communications professionals can buy earned media insights directly from publishers. … 0
conDati Adviser and Co-founder Linh Ho Named CMO as Startup Enters Next Stage of Growth
Data Management, Marketing Analytics, Performance & Attribution

conDati Adviser and Co-founder Linh Ho Named CMO as Startup Enters Next Stage of Growth

conDati, a provider of next-generation analytics for digital marketing, announced today that it has appointed co-founder Linh C. Ho as chief marketing … 0
Westwin Shares Cross-cultural Career Insights with Foreign Students at Hutong School Event
Data Management, Marketing Analytics, Performance & Attribution

Westwin Shares Cross-cultural Career Insights with Foreign Students at Hutong School Event

Westwin, a leading marketing and consulting firm that focuses on cross-border business, has participated in the panel event “Inside the Mind of Young … 0
Amendola Communications Appoints Megan Smith as Senior Account Director
Data Management, Marketing Analytics, Performance & Attribution

Amendola Communications Appoints Megan Smith as Senior Account Director

Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, today announced that Megan Smith has joined the … 0
Steve Bair Joins Kochava as Head of North America Sales
Data Management, Marketing Analytics, Performance & Attribution

Steve Bair Joins Kochava as Head of North America Sales

Kochava Inc., the industry leader in mobile attribution and analytics, today announced that veteran ad technology executive Steve Bair has joined the … 0
KATIE BULLARD PROMOTED TO PRESIDENT, CHRIS HAYS PROMOTED TO CHIEF OPERATING OFFICER, AND CAMERON HYZER HIRED AS CHIEF FINANCIAL OFFICER
Data Management, Marketing Analytics, Performance & Attribution

DiscoverOrg sees multiple developments in terms of career succession

DiscoverOrg, the leading provider of B2B intelligence, announced changes bolstering its senior leadership team. Katie Bullard was promoted from Chief … 0
Natural Intelligence Expands in U.S. with Proven Proprietary Search Techniques That Convert High-Intent Users
Data Management, Marketing Analytics, Performance & Attribution

Natural Intelligence Expands in U.S. with Proven Proprietary Search Techniques That Convert High-Intent Users

Natural Intelligence, a global leader in intent marketing that operates comparison websites, today announced its expansion into the United States … 0
Gartner Says CMOs Remain Confident Amid Leveled Off Budgets and Uncertain Times
Data Management, Marketing Analytics, Performance & Attribution

Gartner Says CMOs Remain Confident Amid Leveled Off Budgets and Uncertain Times

Marketing budgets have remained steady for 2018 (11.2 percent of company revenue), but 63 percent of chief marketing officers (CMOs) … 0
InsightSquared's Marketing Analytics Helps Erase the Lines Between Marketing and Sales
Data Management, Marketing Analytics, Performance & Attribution

InsightSquared’s Marketing Analytics Helps Erase the Lines Between Marketing and Sales

InsightSquared, the leading provider of revenue intelligence solutions, today announced that Marketing Analytics, the company’s all-in-one suite of marketing performance dashboards, … 0
Acorn International Introduces New Corporate Logo and Website
Data Management, Marketing Analytics, Performance & Attribution

Acorn International Introduces New Corporate Logo and Website

Acorn International, Inc. (NYSE: ATV) (“Acorn” or the “Company”) today announced that it has introduced a new corporate logo and launched … 0
ZS's Jessica Jarvis Named to "Women Leaders in Consulting" List
Marketing Analytics, Performance & Attribution

ZS’s Jessica Jarvis Named to “Women Leaders in Consulting” List

ZS Principal Jessica Jarvis was named to Consulting magazine’s “2018 Women Leaders in Consulting” list. Her strong reputation for building meaningful relationships and delivering world-class client service … 0
Cognizant Interactive Debuts as No. 4 Among Econsultancy's Top Digital Agencies in United Kingdom for 2018
Marketing Analytics, Performance & Attribution

Cognizant Interactive Debuts as No. 4 Among Econsultancy’s Top Digital Agencies in United Kingdom for 2018

Cognizant (Nasdaq: CTSH) today announced its Cognizant Interactive practice has been named one of the leading digital agencies in the United Kingdom, according … 0
Numerify Closes $27.5M Funding Round Led By DAG Ventures
Data Management, Marketing Analytics, Performance & Attribution

Numerify Closes $27.5M Funding Round Led By DAG Ventures

Numerify, a provider of AI-powered IT Business Analytics, today announced it closed a $27.5 million funding round led by DAG Ventures, with … 0