Numerify Closes $27.5M Funding Round Led By DAG Ventures
Data Management, Marketing Analytics, Performance & Attribution

Numerify Closes $27.5M Funding Round Led By DAG Ventures

Numerify, a provider of AI-powered IT Business Analytics, today announced it closed a $27.5 million funding round led by DAG Ventures, with … 0
AppsFlyer Surpasses $100 Million in Annual Recurring Revenue
Marketing Analytics, Performance & Attribution

AppsFlyer Surpasses $100 Million in Annual Recurring Revenue

AppsFlyer, the global leader in mobile attribution and marketing analytics, announced today that it surpassed $100 million in Annual Recurring Revenue (ARR) … 0
55ip Releases Market Risk Indicator (MRI) Score for October
Marketing Analytics, Performance & Attribution

55ip Releases Market Risk Indicator (MRI) Score for October

 55ip, an investment strategy engine that enables advisors to customize and automate intelligent portfolio strategies using industry-leading investment science, today released … 0
See's Candies partnered with Yes Lifecycle Marketing
Data Management, Marketing Analytics, Performance & Attribution

See’s Candies Signs a Multi-year Agreement with Yes Lifecycle Marketing to Extend Decade Long Partnership

Yes Lifecycle Marketing today announced that See’s Candies, one of the most trusted and timeless candy makers in the world, has extended … 0
CX Leader Medallia Appoints Sophie Chesters Chief Marketing Officer
Data Management, Marketing Analytics, Performance & Attribution

CX Leader Medallia Appoints Sophie Chesters Chief Marketing Officer

Cloud and CX Marketing Expert Joins Exec Team to Fuel Growth Medallia, Inc. (www.medallia.com), the global Customer Experience Management leader, … 0
Zendesk Releases Benchmark Guide for Enterprise Reports
Marketing Analytics, Performance & Attribution

Zendesk Releases Benchmark Guide for Enterprise Reports

SAN FRANCISCO – October 1, 2018 – Zendesk, Inc. (NYSE: ZEN) today released the Zendesk Benchmark Guide for Enterprise. The … 0
Catalina Names Gerald Sokol Jr. Chief Executive Officer
Data Management, Marketing Analytics, Performance & Attribution

Catalina Names Gerald Sokol Jr. Chief Executive Officer

Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it … 0
JSA Enhances MarTech Portfolio with Competitive Lead Generation Services
Data Management, Marketing Analytics, Performance & Attribution

JSA Enhances MarTech Portfolio with Competitive Lead Generation Services

JSA Helps Clients Grow and Nurture Leads Across a Variety of Inbound Marketing Platforms Jaymie Scotto & Associates (JSA), the preeminent … 0
Marketing Company USA Link System Secures Spot On Inc. 5000's Most Inspiring Companies Of 2018
Data Management, Marketing Analytics, Performance & Attribution

Marketing Company USA Link System Secures Spot On Inc. 5000’s Most Inspiring Companies Of 2018

The US economy has slowly inched its way out of the Great Recession of 2008. All thanks to the hardworking, … 0
PFL Reverses Waning B2B Sales and Marketing Response Rates
Data Management, Marketing Analytics, Performance & Attribution

PFL Reverses Waning B2B Sales and Marketing Response Rates

New super-enterprise clients, new capital investments to further spur future growth PFL, a leading marketing technology company that is pioneering … 0
SmartBug Media Hires Award-Winning Marketing Strategist Dan Quirk
Data Management, Marketing Analytics, Performance & Attribution

SmartBug Media Hires Award-Winning Marketing Strategist Dan Quirk

SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through … 0
TapClicks Adds $10M Investment from Boathouse Capital
Marketing Analytics, Performance & Attribution

TapClicks Adds $10M Investment from Boathouse Capital

TapClicks, the global SaaS leader in marketing analytics, reporting and workflow, today announced a $10 million investment from Boathouse Capital, a private equity … 0
Kenshoo Announces Support of Apple Search Ads
Data Management, Marketing Analytics, Performance & Attribution

Kenshoo Announces Support of Apple Search Ads

Kenshoo‘s new relationship enables marketers to capitalize on Apple Search Ads‘ continued growth and entrance into more markets at scale Kenshoo (http://www.Kenshoo.com), … 0
Modernize Announces New Product to Help Smaller Contractors
Marketing Analytics, Performance & Attribution

Modernize Announces New Product to Help Smaller Contractors

Modernize Appointments Provides Marketing & Sales Support to Build Business Modernize, the leader in home improvement contractor lead generation services, … 0
Singular Raises $30M Series B Funding Round to Help Growth Marketers Harness the Data Explosion
Marketing Analytics, Performance & Attribution

Singular Raises $30M Series B Funding Round to Help Growth Marketers

Singular, the marketing intelligence platform that unifies marketing analytics for the world’s best digital marketers, announced today that it has … 0
splash event marketing
Marketing Analytics, Performance & Attribution

New Research Proves Correlation Between Events and ROI for Enterprise Companies

– One of the world’s oldest marketing channels—events—is still erroneously labeled as unquantifiable and unpredictable, until now. A new report … 0
Branch Acquires TUNE's Attribution Analytics In Landmark Mobile Marketing Acquisition
Marketing Analytics, Performance & Attribution

Branch Acquires TUNE’s Attribution Analytics In Landmark Mobile Marketing Acquisition

Branch (www.branch.io), the fastest growing cross-platform solution for links and measurement, is acquiring TUNE’s Attribution Analytics platform and team. The … 0
Netscribes Opens Entity in Singapore
Marketing Analytics, Performance & Attribution

Netscribes Opens Entity in Singapore

In addition to India and the US, Netscribes has now set up a subsidiary in the Lion City as part of its Asia-Pacific expansion strategy  … 0
MightyHive Expands Operations into Canada
Marketing Analytics, Performance & Attribution

MightyHive Expands Operations into Canada

MightyHive, the premier Programmatic and Analytics Solutions Partner, today announced its expansion into Canada with the hiring of Tessa Ohlendorf as managing director. Headquartered … 0
Toppan Vintage Acquires Merrill Corporation's Marketing and Communications Solutions
Marketing Analytics, Performance & Attribution

Toppan Vintage Acquires Merrill Corporation’s Marketing and Communications Solutions

Toppan Vintage, part of the world’s leading printing group, announced today the strategic acquisition of Merrill Corporation’s Marketing and Communications Solutions (MCS) … 0