Cubic Names IBM and Microsoft Executive Kevin Eagan as Senior Vice President & Chief Digital Officer
Data Management, Marketing Analytics, Performance & Attribution

Cubic Names IBM and Microsoft Executive Kevin Eagan as Senior Vice President & Chief Digital Officer

Cubic Corporation (NYSE: CUB) today announced the appointment of Kevin Eagan to the role of senior vice president and chief digital officer. Eagan will … 0
Disney Overtook Apple for First Time in MBLM’s Brand Intimacy 2019 Study
Data Management, Marketing Analytics, Performance & Attribution

Disney Overtook Apple for First Time in MBLM’s Brand Intimacy 2019 Study

Disney overtook Apple for the first time in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on … 0
Marketing Analytics, Performance & Attribution

MarketsandMarkets™ and Oxentia Announce New Strategic Partnership

MarketsandMarkets™, the world’s largest revenue-impact research and advisory firm focused on high-growth niche markets, and Oxentia, Oxford’s Global Innovation Consultancy, today announced a … 0
AppsFlyer Appoints Brian Quinn as New U.S. President & GM
Data Management, Marketing Analytics, Performance & Attribution

AppsFlyer Appoints Brian Quinn as New U.S. President & GM

AppsFlyer, the world leader in mobile attribution and marketing analytics, has appointed Brian Quinn as its new U.S. President & General Manager. … 0
Data Management, Marketing Analytics, Performance & Attribution

Report: 80% of Organizations Agree Account Based Marketing Improves Customer Lifetime Value

B2B organizations are doubling down on Account Based Marketing in 2019, according to a report released today by research and … 0
TIBCO Named a Leader in Gartner's Magic Quadrant for Data Science and Machine Learning Platforms
Data Management, Marketing Analytics, Performance & Attribution

TIBCO Named a Leader in Gartner’s Magic Quadrant for Data Science and Machine Learning Platforms

TIBCO Software Inc., a global leader in integration, API management, and analytics, today announced it has been named a Leader … 0
Roya.com Announces Partnership With Compliancy Group
Data Management, Marketing Analytics, Performance & Attribution

Roya.com Announces Partnership With Compliancy Group

Roya.com, an industry leader for custom website design and digital marketing strategy has partnered with Compliancy Group, the most trusted … 0
Alison Biggan, Chief Product and Field Marketing Officer, SAP, to Keynote Q1 SAPinsider Events
Data Management, Marketing Analytics, Performance & Attribution

Alison Biggan, Chief Product and Field Marketing Officer, SAP, to Keynote Q1 SAPinsider Events

Wellesley Information Services (WIS), a leading market research and intelligence firm specializing in enterprise software technologies, including the largest independent membership … 0
Cardinal Path Launches Marketing Analytics Buyer's Guide 2019
Data Management, Marketing Analytics, Performance & Attribution

Cardinal Path Launches Marketing Analytics Buyer’s Guide 2019

Cardinal Path, a leading marketing analytics consulting firm, has released the Marketing Analytics Buyer’s Guide 2019, a shortlist of solutions that … 0
marketing news
Marketing Analytics, Performance & Attribution

V12 Launches Intent Data Solution Based on Browsing Behavior

V12, a leading provider of customer acquisition solutions, announced an expansion to V12 Signals, an industry leading suite of consumer … 0
martech
Data Management, Marketing Analytics, Performance & Attribution

Pyramid Analytics Appoints Peter Vomocil as New VP of Marketing

Pyramid Analytics, a leading global provider of platform-agnostic enterprise analytics software, today announced Peter Vomocil as its new global VP of Marketing. “We are excited … 0
martech
Marketing Analytics, Performance & Attribution

Park Group Expands Its Multi-channel Marketing and Analytics Capabilities With the BlueVenn Marketing Hub

– Park Group will use the advanced analytics and marketing automation capabilities of BlueVenn for targeted, multi-channel marketing – The … 0
martech
Marketing Analytics, Performance & Attribution

Optimove Introduces Streams to Measure Impact of Marketing Campaign Series on Consumer Behavior

Optimove, the Science-First Relationship Marketing Hub, today announced the launch of its new Streams feature, which empowers marketers to create easily … 0
marketing technology
Marketing Analytics, Performance & Attribution

Global Fraud Detection and Prevention Market Research Report 2018-2024

The “Fraud Detection and Prevention Market” report has been added to ResearchAndMarkets.com’s offering. The global fraud detection & prevention market will witness a CAGR … 0
marketing technology
Marketing Analytics, Performance & Attribution

SITO Earns Shining Star Award for Media Technology by Las Vegas Innovation Marketing Association

SITO Mobile, Ltd. (NASDAQ:SITO) the Consumer Behavior and Location Sciences™ company, was awarded the Shining Star for Media Technology by … 0
marketing technology
Data Management, Marketing Analytics, Performance & Attribution

Stirista Launches Unique Omnichannel Retargeting Solution

NEW YORK, NY — Stirista, the San Antonio based digital marketing agency, announced today the launch of Visitor ID Graph. … 0
marketing technology
Marketing Analytics, Performance & Attribution

Issuance Announces Strategic Partnership with Prime Trust

Issuance, Inc., a deal marketing platform that connects digital securities issuers with prospective investors, today announced its partnership with Prime Trust, … 0
marketing automation
Marketing Analytics, Performance & Attribution

V12 Announces Strategic Partnership with King Fish Media to Provide Brands with End-to-End Customer Acquisition Solutions

V12, a leading marketing provider of customer acquisition solutions, announced a strategic partnership with King Fish, a digital and content management marketing … 0
marketing automation
Marketing Analytics, Performance & Attribution

Authority Brands acquires Mosquito Squad

Authority Brands, LLC announced today the purchase of Mosquito Squad. Terms of the transaction were not disclosed. The acquisition represents … 0
marketing automation
Marketing Analytics, Performance & Attribution

DiscoverOrg Expands Leading B2B Database Beyond the Enterprise with 400% Growth in Coverage

Vancouver, Wash. – Dec 10, 2018 – DiscoverOrg announced today the relaunch of its market-leading B2B intelligence platform with a … 0