Marketing Analytics, Performance & Attribution

Marketing Performance Management, Allocadia Announces Growth

Marketing organizations accelerating their adoption of agile planning & budget solutions to power their pandemic recovery strategies
performance attribution

Allocadia, the leader in Marketing Performance Management (MPM), today announced it has significantly grown its customer roster in both B2B and B2C industries, despite the economic turmoil of 2020. Companies including Alteryx, GitLab, GOJO Industries, Inc. (makers of Purell), Reckitt Benckiser Group, Plc., and Zendesk have invested in Allocadia’s agile MPM platform to drive more efficient spend and agile marketing operations. This growth in companies investing in MPM solutions illustrates the increasing market pressure on marketing organizations to more efficiently manage their investments and drive revenue.

Allocadia’s platform enables marketers to automate an organization-wide view of all marketing spend and plans. With actionable insights that power marketing agility, efficiency and maximize business impact, Allocadia enables marketing teams to move from being perceived as a cost center, to being known as a revenue driver. By giving decision-makers timely and accurate information that empowers them to work smarter and spend better, Allocadia is powering the future of work for global marketing teams, through it’s flexible, agile and collaborative solution.

In addition to significant new customer wins, Allocadia received multiple industry honors in 2020. The company was recognized as a “Strong Performer” in The Forrester Wave: Marketing Resource Management report for Q1 2020, with the highest scores in money management, and marketing performance management. Additionally, Allocadia was selected as the winner of the “Best Marketing Performance Management Company” award, for the second straight year, in the 2020 MarTech Breakthrough Awards program.

According to Allocadia CEO Kristine Steuart, the company’s continued growth is built on making marketers successful by driving business impact. “While 2020 has been a rough year for businesses, savvy marketing leaders know having a solution like Allocadia gives them a competitive advantage through better and more actionable information. The ability to quickly, and confidently manage and measure marketing plans and budgets is exactly why so many customers and industry observers are investing in our platform. Thanks to our visionary customers and dedicated employees, we’re poised for even further growth in 2021.”

Customer Success Story: RB

Allocadia user RB, is a multinational health, hygiene and nutrition company that brings some of the world’s most loved and trusted brands to consumers across more than 200 countries, including Lysol, Air Wick, Finish, Mucinex, Clearasil, Durex, and Enfamil.

RB recently implemented the Allocadia platform across its brands. According to Chris Tedesco, General Manager Marketing for the Hygiene business unit at RB, the “company’s use of Allocadia has given us greater visibility into the marketing process, which fuels better decision making and facilitates growth. The Allocadia platform has enabled us to create better controls and accuracy across marketing spend.” Adarsh Mathur, IT Lead for the project, commented that “by leveraging the new workflows we have with Allocadia, our marketers have enhanced insights into how they can better utilize marketing dollars to achieve strong channel ROI.”

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