Display & Programmatic Advertising

Martech Company’s Shoboy Show Now Syndicated in Albuquerque

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Entravision Communications Corporation (NYSE: EVC), a leading global media and marketing technology company, announced today that the Shoboy Show hosted by Edgar “Shoboy” Sotelo is now being syndicated in Albuquerque, New Mexico on KJFA-AM/FM.

The Shoboy Show is a feel-good entertainment experience that’s real, relatable, and fun. The morning show, which is featured on Entravision’s Fuego Hot Hit stations, targets young adults that prefer entertainment in English with a Latin twist. The Shoboy Show previously launched in McAllen, TX (KKPS 99.5 FM), Sacramento, CA (KHHM 103.5 FM), and Stockton-Modesto, CA (KCVR 98.9 FM) on August 25th. Entravision has entered into an exclusive network sales agreement to represent the Shoboy Show nationally on a network basis.

WHEN: Monday – Friday from 6AM to 10AM MT; as of October 12, 2020

WHERE: Fuego 102.9 (KJFA-AM/FM)

This marks the beginning of a top nationwide show for the Latin Urban format,” said Nestor ‘Pato’ Rocha, Entravision’s VP of Audio Programming. “With the success and excitement the Shoboy Show is creating, we expect it to continue its positive momentum of expanding into other markets which will create new opportunities for our network clients.”

“Fuego 102.9 welcomes the Shoboy Show to New Mexico! I am very proud that Edgar’s talent is now part of our AGM familia. The show will definitely bring a lot of fun, excitement, and engagement to our listeners. It’s a strong representation of the market and has proven to be a perfect fit,” said Rene Leon, Program Director Fuego 102.9.

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