Marketing Automation

Martech Leader iClick Collaborates with Oracle

marketing automation

iClick Interactive Asia Group Limited (“iClick” or the “Company”) (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China and a member of Oracle PartnerNetwork (OPN), today announced a collaboration with Oracle, a leading integrated cloud applications and platform services provider, to launch tailored SaaS offering that will empower brands to better serve and connect with consumers in China.

This collaboration helps address the challenges international brands face in achieving an in-depth understanding of consumers in China. Combining the marketing automation capabilities of Oracle Eloqua with iClick’s unparalleled data covering more than 940 million Chinese consumers and its massive China media resources, the collaboration will offer integrated SaaS-based solutions for brands to identify, engage with, and more effectively convert their target audiences.

This relationship will direct consumers from multiple media channels to brands’ WeChat official accounts and mini-programs enabling brands to build up memberships. Through this process, brands will be able to form 360-degree audience profiles by collecting open IDs from diverse media channels and integrating them with the client CRM data stored on the centralized data hub. With deeper insights into consumer behavior and needs, these solutions will enable brands to generate personalized marketing campaigns through big data technology, thereby increasing repurchasing rates, enhancing consumer loyalty, and boosting sales in China.

To further communicate this collaboration to customers, iClick and Oracle will host an online webinar titled, “iClick Meets Oracle and the Greater Bay Area: Adopting SaaS solutions to Power Your Social CRM growth in China” on March 19, 2021. In this session, the companies will discuss current trends in the smart era of SaaS solutions empowering brands to better connect and engage with Chinese audiences through the world’s largest messaging standalone mobile app – WeChat. Furthermore, participants will learn more about the enormous opportunity SaaS-based solutions offer and advanced features to grow membership through big data technology, thereby enhancing consumer loyalty and boosting return on investment in the digital market via WeChat.

Frankie Ho, iClick’s President of International Business commented, “This collaboration with Oracle will leverage the strengths of both companies to better serve our clients with new offerings and advanced features. iClick will also be able to upgrade its clientele by serving Oracle’s extensive top-tier international clients. In the meantime, we see enormous opportunities to upsell our emerging and promising Enterprise Solutions to these international brands that are aggressively working to engage with rapidly-changing Chinese consumers.”

Joseph A. Bauer, vice president of Applications, Oracle Hong Kong, Taiwan & Korea said, “iClick has a long-term and widespread presence, with strong networks in China. As a result, we believe its long-accumulated and deep understanding of Chinese consumers will help our Hong Kong and Macau clients recognize even faster sales growth in China through more diversified product offerings that cater to the China market and allow Oracle to expand its client base.”

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