Digital Marketing

Martech Leader iClick Issues Clarification on Acquisition of Parllay

iClick Interactive Asia Group Limited (“iClick” or the “Company”) (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, today issued a clarification regarding its previously announced acquisition of Parllay’s business.

Parllay is a leading personalized marketing platform with deep expertise in WeChat-based CRM, e-commerce and marketing SaaS solutions in China. iClick anticipates utilizing Parllay’s rich expertise to further enhance iClick’s product offerings and accelerate sales of its Enterprise Solutions. The acquisition is estimated to close in the first half of 2021 and further details of the investment will be announced later.

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