Marketing Analytics, Performance & Attribution

Martech Leader Moore company, Edge Direct, Receives MAXI Awards

Awards align with Edge Direct’s commitment to fundraising excellence and innovation
digital marketing analytics

Edge Direct, a Moore company, has received four MAXI Awards from the Direct Marketing Association of Washington (DMAW). Edge Direct is a leading fundraising agency serving some of the world’s best-known causes.

Edge Direct projects awarded include:

  • Shriners Hospitals for Children® “Seas and Greetings!” Hawaiian Holiday 5-Card Campaign
  • Shriners Hospitals for Children® Hispanic Match Challenge Campaign
  • The National World War II Museum “This is your fight, too!” 3-Envelope Campaign
  • Paralyzed Veterans of America Memory Medallion Acquisition Test Campaign

“We greatly appreciate DMAW for recognizing the innovation and impact of our work,” said Kathy Calta, president of Edge Direct. “Our primary goal is to create powerful fundraising solutions for our clients, and we are honored to work with so many devoted organizations.”

DMAW’s MAXI Awards recognize and showcase the DMV’s finest professionals, agencies, tactics and campaigns. Edge Direct is among the winners to be honored at the 2021 Virtual MAXI Awards on Thursday, September 23, 2021.

“We are incredibly proud of the work Edge Direct produces for their clients,” said Gretchen Littlefield, chief executive officer of Moore. “We want to congratulate Edge Direct for the second year in a row on their achievements in creative, strategy and data-driven marketing practices.”

A leading agency for nonprofits and associations, Edge Direct represents some of the most recognized nonprofit brands in the country. To learn more about Edge Direct, visit

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