Marketing Analytics, Performance & Attribution

Martech Leader Validity Expands Relationship with Microsoft

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Validity, a leading provider of customer data quality and marketing analytics software, announced today a significant expansion of its strategic relationship with Microsoft. Validity is joining the Microsoft Business Applications ISV Connect Partner Program, which unlocks Microsoft technical, marketing, and sales enablement resources and allows Validity to offer its powerful suite of CRM data quality tools directly to Microsoft Dynamics 365 customers for the first time.

“This new collaboration with Microsoft gives both Validity and Microsoft users an opportunity to get even more out of these already powerful tools,” said Mark Briggs, CEO of Validity. “Being part of the ISV Connect Program is yet another unique offering Validity brings to the market. The program will be a key differentiator as we continue to develop solutions that dramatically improve return on investment for companies using the world’s leading CRM platforms, including Dynamics 365.”

Validity’s software solutions will also help Dynamics users drive higher CRM adoption rates, improve customer data accuracy, and generate better results from sales and marketing campaigns.

“We are thrilled to be joining Microsoft’s Business Applications ISV Connect Program,” said Brian Winters, Vice President of Global Strategic Partnerships at Validity. “The investment of resources from Microsoft will help us accelerate development and is an intentional shift in our partner and product strategy.”

“Our program is designed to make it easy for companies like Validity to integrate with Microsoft Dynamics 365, many for the first time,” said Carlos de Torres, Vice President US Partner Development at Microsoft Corp. “We welcome Validity into the Microsoft Business Applications ecosystem.”

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