Customer Experience, Service & Success

Martech venture, Credera appoints new CEO

A full-service management and customer engagement company Credera appoints Justin Bell as CEO
Martech venture, Credera appoints new CEO

Credera, a full-service management consulting, user experience, and technology solutions firm owned by Omnicom Precision Marketing Group, has announced the appointment of Justin Bell as its new CEO, effective immediately.

Justin Bell has been with Credera for 15 years and was appointed as president of Credera in 2016. He will take over from Rob Borrego, who has led the firm for the last 15 years. This transition is the culmination of a multi-year succession plan that began with Justin’s promotion to the president three years back and the thoughtful and gradual transition of responsibilities. Justin is uniquely qualified to lead the firm because he has grown up in the Credera culture and spearheaded many forward-looking change initiatives.

Justin Bell, a widely-respected leader with more than twenty years of technology and consulting experience across a wide range of industries including retail, digital, entertainment, transportation, hospitality, and medical, joined Credera in 2004. Since then, he has risen through the firm’s ranks to lead its consulting operations and overall strategic planning.

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