Masters of Modern Marketing (mCube) Awards is an eclectic concept that acknowledges exemplary work done by enterprises, agencies and professionals in the marketing domain while providing a platform where leaders discuss critical aspects of the industry.
Marketing, as a profession and as a discipline, has perhaps seen more transformation in the last decade than in the entire history of its existence. Much of this can be attributed to the proliferation of new-age media, technological evolution, rise of digital platforms that are real-time, and shareable content formats. Marketing has advanced from being a support function to a key business faculty that not only promotes the ideas of brands but also helps engage with the market in an impactful and sustainable fashion. The modern idea of marketing relies on the concept of real time engagement with consumers for their demands and grievances. In this hyper connected era, marketing and advertising have evolved from inflated, self-proclamations to fact-based, transparent conversations with the consumers at a place and time of their choice, thereby building trust and credibility. Marketing today, has become more interactive, measurable, analytical, consumer-focused, and intelligent, all thanks to the modern marketer who has integrated technological prowess along with creativity and communication expertise.
Therefore, it becomes important to encourage the brands’ real heroes who have immensely contributed to the development of the marketing industry for the benefit of advertisers as well as the consumers. It is with this view that Inkspell Solutions is organizing the second annual Masters of Modern Marketing Conference and Awards on August 23, 2018 in Mumbai. “It is a unique program wherein we are providing an exclusive platform for enterprises, agencies and professionals to discuss the key trends, opportunities and challenges of the marketing industry in India while also rewarding outstanding work in the advertising domain,” said Chitra Surana, Head of Alliances at Inkspell Solutions.
Vipul Tiwari who heads the marketing efforts at Inkspell gave us some details of the program. “At the Masters of Modern Marketing Conference, we shall have a mix of veteran industry professionals along with young and dynamic marketers who have redefined the way marketing is performed across different media channels. These eminent leaders hailing from diverse professional backgrounds will come together to talk about and discuss the best practices and the future of marketing. These discussions shall happen in several formats including keynote addresses and panel sessions. Some of the renowned speakers at the event are Uday Sodhi (Sony Pictures), Soumini Sridhara Paul (Hungama), Srinivas Jain (SBI Funds), Priyanka Sehgal (Network 18), Manav Sethi (ALTBalaji), Madhavi Irani (Nykaa), L. Ramakrishnan (ABP News), Gagan Singla (Angel Broking), Ashish Tiwari (Hero Cycles), Ganesh Iyer (Radio Mirchi), Aditi Shrivastava (Filtercopy), Shradha Agarwal (Grapes Digital), and Vikas Mehta(Mullenlowe Lintas Group)”, Vipul added.
On the Awards aspect of the event, Arun Malkhani – Chief Marketing Officer at IIFL who has been part of the jury for 2017 and 2018 editions of the program, said that the supreme quality of entries that have been submitted for the contest made it really challenging for him to assess and distinguish between various nominations in terms of the marking scheme. “The mCube awards by Inkspell is a great forum to look at and evaluate marketing work and best practices across multiple categories. The evaluation methodology is sharp and objective, hence good work stands out creatively as well as performance-wise. Overall, the judging process as well as the awards event is well planned and thought through and I am happy to be associated with them this year as well.” exclaimed Arun.
About Masters of Modern Awards (mCube)
Masters of Modern Marketing Awards , popularly known as the mCube or M3 Awards, is the premier marketing program in Indiaor one can say the best digital marketing awards in India. The initiative has been designed and developed with the idea of providing an industry platform to acknowledge the exemplary work being done in the marketing space by advertising agencies, brands across sectors, startup enterprises as well as individual leaders and professionals. Masters of Modern Marketing Awards will also serve as a forum where marketing veterans as well as young turks from India Inc. will come together to discuss the key trends in the industry along with advanced technologies and methodologies being adopted to disrupt the traditional ecosystem. After the resounding success of Masters of Modern Marketing Awards 2017 in New Delhi, where we got love and respect from the industry biggies that we are on the right path to be the best b2b | marketing | digital | content | mobile and media awards, the program is well poised to enthral the Indian Marketing fraternity with the 2018 edition in the city of Mumbai.
The nominations are open for the Masters of Modern Marketing Awards 2018 and entries can be made on the website:http://www.mcubeawards.com
SOURCE Masters of Modern Awards (mCube)
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