Marketing Automation

Megan Rapinoe to Headline Demandbase’s 7th Annual ABM Innovation Summit

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Demandbase, the leader in Account-Based Marketing (ABM), today announced the lineup of inspiring speakers for the  7th annual ABM Innovation Summit

The leader in Account-Based Marketing (ABM), Demandbase, today announced the lineup of inspiring speakers for the  7th annual ABM Innovation Summit. On March 17, the mainstage will be taken by World Cup and Olympic Champion, Megan Rapinoe. Keynote speakers, Andrew Davis, marketing expert, and best-selling author; Shannon Duffy, executive vice president of product marketing, Salesforce Marketing Cloud; and Breezy Bochenek, inspirational athlete and Challenged Athletes Foundation ambassador will make the appearance at the ABM Innovation Summit, March 17-18 at Pier 27 in San Francisco. The event is the premier conference for B2B marketers eager to learn how to accelerate their ABM strategies from their peers who are practicing it every day. The annual conference brings together over 1,000 B2B marketers for two days of educational sessions, thought-provoking keynotes, networking opportunities, and intensive ABM Certification courses martech news.

Gabe Rogol, CEO, Demandbase said that “The ABM Innovation Summit is the largest gathering of ABM-focused professionals in the world. Over the last seven years, it has turned into the must-attend conference for B2B marketers across industries to find out what’s next in ABM. ABM is a core business strategy for B2B organizations, and we’re thrilled to bring together over 30 industry leaders to share the latest thinking on how to fast-track ABM strategies martech.”

No stranger to teamwork and leadership on and off the field, Megan Rapinoe helped lead the USWNT to the 2019 Women’s World Cup Championship, scoring some of the biggest goals of the tournament. Megan is an advocate for equality with a deep passion for humanity and authenticity.

Andrew Davis, before building and selling a digital marketing organization, developed for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He authored “Brandscaping: Unleashing the Power of Partnerships” and has appeared in the New York Times, the Wall Street Journal, Forbes, and NBC and the BBC. Andrew Davis has made documentary films and award-winning content for small start-ups and Fortune 500 brands.

Since 2003, Shannon Duffy, an influential marketing technologist, has held senior leadership positions in the industry and has been awarded several industry honors. In her present role at Salesforce, Duffy is responsible for leading product marketing efforts, including planning and executing go-to-market product strategies for the Salesforce Platform, Commerce Cloud, and Marketing Cloud businesses. Shannon joined Salesforce in 2010 as senior director of marketing and then lead head of marketing at Facebook for direct response products. Shannon came back to Salesforce in 2014 as vice president of marketing for Pardot.

ABM has turned into a proven, successful business strategy, and with more B2B companies embracing the approach, marketing professionals face steep learning curves. B2B marketers can never again rest on traditional skillsets to help them with developing in their careers, let alone execute successful ABM strategies. On day two of the conference, people attaining will have the opportunity to become Certified Account-Based Marketing Strategists through the ABM certification program of Demandbase. Attendees will have the chance to develop their skillset and join a community of emerging ABM leaders. The program of certification features three rubrics: Foundations, Advanced, and Expert. Demandbase will offer Advanced and Expert certification courses onsite during the certification event, and the Foundations course is available online.

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