When one of the top manufacturers of machinery and equipment company, Caterpillar, needed an approach to seamlessly send latest materials and information to its network of over 220 dealers in more than 180 countries, it looked at a local company to assist. Modus developed a custom mobile sales app through its platform that enabled Caterpillar sales and marketing teams to effortlessly talk to each other, improve workflows to share and update sales materials across the dealer network, retrieve leads at trade shows and events, build highly interactive product tour experiences, and report each time that customers engage with marketing content. The Virtual Showroom of Cat, nowadays connects to over 17,000 Caterpillar users, giving a beautiful, media-rich platform to present product knowledge, videos and 360-degree interactive content views of large equipment in any sales meeting, as well as providing significant analytics data to show what marketing materials are resonating best with its clients and impacting sales.
President & CEO of Modus, Orrin Broberg said that “Salespeople get bogged down with lengthy onboarding processes and the need to painstakingly creating their own content to help close the deal. Very little time is actually spent selling. We are excited to bring our top clients together in the Twin Cities to discuss how we can shift our thinking about the sales enablement process.”
Established in 2013, Modus based in Minneapolis is a sales enablement platform that enables distributors, dealers, and field sales success by ensuring predictable access to the most effective sales content for any selling circumstance. The completely customizable mobile application also enables marketing teams to create, manage, and track the performance of this content within a single interface, allowing for greater insights into better investment prioritization, content effectiveness, and significantly decrease production costs.
Modus continues to grow its sales enablement tools and recently presented its new Microlearning feature, Just-in-Time learning that’s accessible on-demand for sales teams and easy to manage and deploy for marketing teams. Microlearning reduces common pain points experienced by marketing professionals during the launch of any new product, from gaining traction with the sales teams, to onboarding new sales representatives, and one-to-one coaching of large field sales teams.
Moreover, G2, a review platform that enables organizations to make technology purchasing decisions, recently named Modus as a Leader in its Summer 2019 G2 Grid Report on Sales Enablement Tools. This is the highest rating an organization can earn and signifies high marks in overall customer satisfaction, setup and support, based on reviews accumulated from the G2 user community and data aggregated from social networks and online sources.