Sales Automation, Enablement & Intelligence

Modus Recognized in Three Gartner® Reports

Modus provides a simplified approach to revenue and sales enablement that helps improve marketing ROI and sales effectiveness.

Modus, the market leader in simplified content distribution and digital buyer engagement platforms announced today that it was mentioned as a Sample Vendor in two recent Gartner Hype Cycle™ Reports: Hype Cycle for CRM Sales Technology¹ and Hype Cycle for Life Science Commercial Operations². In addition, Modus was recognized as a Representative Vendor for Revenue Enablement Platforms in the 2022 Gartner Market Guide for Revenue Enablement Platforms³

Gartner identified Modus as a Sample Vendor for Revenue Enablement platforms (formerly Sales Enablement). These platforms unite sales enablement functions and customer-facing revenue processes encompassing revenue-generating roles including customer success, marketing and presales.

In the Market Guide for Revenue Enablement Platforms, Gartner reiterates that they “continue to see double digit revenue growth for the sales enablement market and a return to pre-pandemic rates of growth year over year. Given prioritization for both evaluating and implementing these types of solutions, Gartner expects continued growth in this area. Organizations that want to help to enable their revenue-generating employees should evaluate enablement platforms for digital content, training and coaching. These three work together to form a holistic enablement program.”

“We believe our recognition by Gartner validates the importance and value organizations can realize by implementing a simplified revenue enablement solution”, stated Jeremy Schultz, President and CEO of Modus. “Modus has taken a fresh approach with a modern UI that facilitates quick implementation and easy adoption for immediate ROI. We’re making it easier than ever for marketing teams to share content, for sellers to find and actually use that content to advance deals, and for operations to prove value”.

Modus’ content management and digital buyer engagement platform was developed to create meaningful engagements between sellers and buyers for accelerated win rates. Visit to see how this platform can help align remote sales and marketing teams, boost virtual selling effectiveness, and meet buyers where they are.

¹ Gartner Inc., “Hype Cycle for CRM Sales Technology, 2022”, Melissa Hilbert, Adnan Zijadic, Ilona Hansen, July 4, 2022.
² Gartner Inc., “Hype Cycle for Life Science Commercial Operations, 2022”, Animesh Gandhi, July 18, 2022.
³ Gartner Inc., “Market Guide for Revenue Enablement Platforms, 2022”, Melissa Hilbert, Elizabeth Beard, Rahim Kaba, Doug Bushée, August 8, 2022.

Gartner Disclaimer:

GARTNER and HYPE CYCLE are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reservedGartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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