Display & Programmatic Advertising

Monster Hires Rakuten Marketing to Enhance Affiliate Marketing Program

Monster Hires Rakuten Marketing to Enhance Affiliate Marketing Program

Rakuten Marketing announced a new affiliate marketing relationship with Monster, a leader in connecting the right people to the right jobs, to help enhance Monster’s e-commerce reach and visibility. With a combined interest in providing a positive user experience, Monster’s work with Rakuten Marketing will help recruiters connect with the right candidates.

Working together, Monster and Rakuten will develop a comprehensive online strategy to diversify publisher partners, allowing recruiters and human resources representatives to match with individuals that best fit the desired background and skillset criteria. This will also ensure that Monster is able to reach the right audiences, making the most out of every dollar of their digital ad investment via a full-funnel strategy.

“We are thrilled to welcome Monster into the Rakuten Marketing family and look forward to working with them to migrate their existing affiliate program for optimization and expansion,” said Julie Van Ullen, General Manager of Rakuten Marketing for the U.S.

With over 20 years of industry experience, Rakuten Marketing will provide Monster with strategic account management, AI-driven technology and insights to power their affiliate campaigns.

“What attracted us to Rakuten Marketing is their best-in-industry ability to leverage technology and human expertise to support a strategic affiliate marketing program,” said Alex Kevork, Vice President of Employer Integrated Segment and Product Marketing Strategy, Monster. “The collaborative nature of our relationship comes with high appeal, as it was important to us to have a program that was more dynamic than a self-serve platform. This, paired with their AI-driven products, means we now have a proven program that is optimized to get the right messaging in front of our target audiences. We are excited to work with them to help connect recruiters and employers with the right candidates.”

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