Movable Ink, the provider of visual experience platform for digital marketing leaders, today announced that it has been chosen as the 2019 winner of the “Best Content Personalization Software” award by MarTech Breakthrough, a leading market intelligence company that recognizes present-day’s top technologies, companies, and products across the global marketing, sales, and advertising technology industries.
Movable Ink empowers digital marketers to bring their data and creative together to automatically create personalized visual experiences at the moment of customer engagement across web, email, and display. Movable Ink’s visual experience platform effectively eliminates the production bottleneck that prevents brands from personalizing visual content at scale.
With its incredible technology, world-class services, and unrivaled industry expertise, Movable Ink enables brands to boost campaign performance, reduce product production costs, and deliver more compelling on-brand customer experiences.
Vivek Sharma, CEO of Movable Ink said that Personalization has evolved from a grab bag of disparate tactics into a larger strategy that marketers can use to achieve the goal of boosting sales, engagement, and customer lifetime value. In today’s Instagram Era, visuals are the best way for brands to speak to consumers as individuals, but personalizing visual content at scale is a major challenge. It’s an honor for Movable Ink to be recognized by MarTech Breakthrough as the best software for marketers to overcome this challenge with personalized visuals powered by real-time data.
The mission of MarTech Breakthrough Awards is to recognize the excellence and acknowledge the innovation, exertion and success in a range of sales, marketing, and adtech-related categories. This year’s program attracted more than 2,500 nominations from over 15 different countries around the globe.