Business/Customer Intelligence & Data Science

Neustar Named A Leader in Marketing Measurement and Optimization Solutions

business intelligence and analytics,

Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity and unified measurement for Fortune 500 brands, today announced its unified marketing analytics solution has been named a Leader in The Forrester Wave™ Marketing Measurement And Optimization Solutions, Q1 2020 report by Forrester Research, Inc martech news.

The report cited Neustar’s leveraging of its data management platform, identity graph, and data onboarding to build upon its customer-level marketing measurement models. It mentions Neustar as one to consider “if you want deep customer level marketing performance measurement solution packaged in a powerhouse analytics tool.” The report also gave Neustar the highest possible score in the data management criteria, specifically citing its high marks because of Neustar’s data expertise. Neustar clients gave praise to its unique data assets and improved client services.

“Our status as a leader in Forrester’s Wave research report confirms for us that our proprietary measurement tool that provides a holistic, omnichannel view and rich scenario optimization capabilities, is bringing unprecedented access to the most coveted marketing analytics for brands,” said Neustar Senior Vice President and General Manager of Marketing Solutions Michael Schoen. “Today’s enterprise marketers need the right tool and technology partner in place to drive growth and Neustar is uniquely positioned to be that partner, connecting brands with customers in the moments that matter by leveraging leading access to customer data across partnerships including walled gardens and TV measurement providers.”

The Neustar unified marketing analytics solution offers advertisers a guide to strategic and tactical planning decisions, as well as trade-off scenarios for allocations – predictively – across products, markets, segments, tactics and channels. It takes into consideration both the offline marketing tactics and the non-media drivers (e.g., weather, economy, pricing, competitor actions, etc.) to provide a holistic customer view that helps clients examine the true business value of their marketing performance.

Forrester Wave reports rate vendors based on the capabilities of their current offering, their strategy and breadth of market presence. A complimentary copy of Marketing Measurement and Optimization Solutions, Q1 2020 report is available here.

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