Blend Out: From Ordinary to Irresistible: How Advisors Can Market like the Greatest Brands in the World by Snappy Kraken CEO Robert Sofia is now available. The book is published with ForbesBooks, the exclusive business book publishing imprint of Forbes, and is available on Amazon today.
With Blend Out, Robert Sofia offers the financial advisory industry a different take. Sofia’s marketing strategies are designed to disrupt the status quo and help leaders get noticed. Using real-world examples from some of the world’s most popular companies, Sofia illustrates how even the smallest business can benefit from marketing.
By adapting proven marketing and branding lessons, Sofia’s work serves as a guide for financial advisors who are considering a break-out of their comfort zones. Beginning with an examination of how successful brands differentiate themselves and leave a lasting impression – via choices as granular as font – Blend Out then builds the framework for applying key principles to financial advisory firms that have been long-rooted in tradition.
“This book is designed to help advisory firms capitalize on the marketing trends that have proven themselves effective,” Sofia explained. “It outlines how to show up in the right way for the right people – all while building trust. The goal is to fight every day to be better than you were the day before, always growing, always improving, always blending out.”