Video marketing has evolved as one of the most powerful strategies for marketing, advertising, and growing brands online. More and more audiences are interacting with videos today in 2021, than ever before.
Businesses can no longer get by using text-based content and images alone, nowadays, that is less appealing and less engaging for consumers who are overwhelmed with live streaming, interactive 360 videos, augmented reality (AR), etc. In the US, digital video marketing is an industry of $135 billion. This means businesses are understanding the value of video marketing and investing in its development and distribution.
To help you learn more about video marketing and how can you get started, Martech Cube is here!
What is Video Marketing?
In simple words, video marketing for business is all about utilizing videos to promote and market your products and services effectively. Reaching out to your potential customers and target audience, improving engagement, educating users, and ultimately boosting conversion rate.
For that to happen, though, it is very important to use video strategically and creatively, instead of going at it to simply check it off of a to-do list. You need to concentrate on using the medium to amplify your efforts, deliver your message, and help you achieve your marketing goals.
How Video Marketing is Gaining Prominence?
Video marketing is important because it is one of the most preferred and effective forms of media we use these days. Over the past one and a half decades, our technology in terms of devices and connectivity, as well as the communication platforms such as social media and services like YouTube and OTT platforms we use every day, have evolved to be able to deliver video content smoothly, just like it used to be with text and images.
As per statistics, 70% of marketers in 2021 believe that videos showed a positive Return on Investment (ROI). When it comes to leveraging videos, 92% of marketers leveraged video last year in 2020. One of the major benefits of video marketing is consumer education. As per a recent study by Wyzowl, 94% of people report watching explainer videos to learn more about a product or service and 84% reported that video content influenced their purchase decision.
Videos have become a core pillar of modern-day marketing, not only capturing the attention of the target audience but also helping businesses rank higher in the SERPs
(search engine results pages).
Video Marketing Services & Agencies
Did you know nearly 95% of marketers depend on videos to market their brand? According to the data from Wyzowl. That means you just can’t afford to be one of the few brands out there that are not producing great video content regularly for their audience.
You can also hire a video marketing agency that can help you in enhancing your video marketing capabilities. With the help of a video marketing agency, you can create, polish, and send out world-quality video content that will connect with your target audience. These agencies can particularly assist you in posting the video to the right channels so you can maximize your reach, engagement, views, and revenue. On the basis of your goals, the agency can put your video on the channels that best suits you.
Top Video Marketing Tips for forming your Ultimate Video Marketing strategy
Begin with Your Video Marketing Goals
The initial step is to create your video marketing strategy is outlining your video marketing goals. Ideally, you will want to develop a video for every stage of the marketing funnel. But, firstly, you will have to decide which stage is the most crucial to target.
If you want to attract new customers to your brand, you will want to build an awareness stage video. If you want to engage your target audience, you will have a consideration stage video. If you are close to closing the deal and complete sales and need to nurture your prospects, you will have to create a decision stage video. You can also make a video to delight those who have already purchased from you, or an internal video to help motivate your team or recruit new employees.
Show product solutions
In the end, prospects want a product or service that solves their issue. Make video interviews with your customers who have found your product to be really effective and loved it or simply put up how-to-videos on your website and social media platforms. This is one of the most effective ways to attract potential customers.
Make it light but with emotional appeal
In General, it is best to keep your video created to target the audience fun filled and light-hearted. You might be reaching out to other brands and customers, but at the end of the day, you are still talking to a person who is your potential customer. Don’t create a corporate cliché of a video, rather use animation or capture behind-the-scenes action to engage your audience. Try to make some emotional appeal as triggered emotions live in the minds of the audience for a longer period of time.
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ABOUT THE AUTHOR
Aashish Yadav
Content Writer, Martech Cube
Aashish is currently a Content writer at Martech Cube. He is an enthusiastic and avid writer. His key region of interests include covering different aspects of technology and mixing them up with layman ideologies to pan out an interesting take. His main area of interests range from medical journals to marketing arena.