Sergio Alvarez is a performance marketing expert, digital attribution leader, and CEO and Founder of Ai Media Group. Sergio spoke recently about best practices and innovation in digital marketing.
“As Marketer’s struggle to comprehend the effectiveness of their efforts and face increasing pressure from the C-Suite to deliver a greater return on ad spend, understanding the customer user journey and the underlying metrics are critical to developing a successful campaign strategy.”
Sergio’s featured article on Medium.com highlights why silo marketing is risky and why the big picture matters. He stresses the need to focus on changing your measurement, not necessarily your strategy. In doing so, marketers put themselves in a far better place to make smart decisions about budget, spend and focus.