Optimization, Personalization & Testing

Nexelus continues to enhance its SaaS platform for Marketing industry


During the past 12 months Nexelus has introduced major enhancements to its cloud based operational platform. This includes Media Optimization and enhancements to its AP Workflow Automation product, apworks.ai.

Media OptimizationAgency media teams routinely expend significant time and effort to maintain various platforms/systems to handle underspend and changes in execution strategy. This involves rolling over or moving spend from one vendor to another or across different channels to ensure maximum performance and effectiveness.

Nexelus has introduced new Media Optimization functionality to make this process more efficient. This tool assists the user in a wizard driven approach to roll over or move spend across different vendors and channels using either a calendar view or by editing underlying placement details. Robust integration with the digital media ecosystem makes managing spend in various ad tech platforms much easier using a single UI.

AP Workflow Automation – apworks.ai

apworks.ai addresses the manual practice and high cost of Accounts Payable processing, using artificial intelligence and machine learning technology to automate and simplify the payables process for operations and finance teams.

This add-on product, released in Q4 2021, went through several enhancements based on initial adoption, especially by a large media management agency. Based on the Amazon tech stack, apworks.ai enables processing of all types of media, production and overhead vendor invoices with little to no human interaction. An easy-to-use dashboard guides users through the invoice lifecycle, providing seamless routing and approval of invoices.

Product Outlook for 2023

Planned enhancements to the Nexelus platform in 2023 include:

  • Enhancements to AP workflow automation (apworks.ai) for splitting invoices to streamline media invoice reconciliations
  • New auto-reversal functionality for project/job/campaign level journal entries
  • Enhancements to D365 integration
  • Enhancements to MS Power BI integration
  • Production/Job Management enhancements to revenue recognition rules and UI
  • New wizard driven User Interface for media campaign management, planning and buying
  • Expand the list of Digital Media AdTech integrations

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