Retail, Proximity & IoT Marketing

Openbravo appointments Matthijs Kneppers as Chief Product Officer

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Openbravo, announced Matthijs Kneppers has joined the company as its new Chief Product Officer, effective April 1, 2022. In his new role at Openbravo, Matthijs will oversee the company’s overall vision, strategy and development of its unified commerce platform for retail and restaurant chains.

Matthijs brings to Openbravo more than 20 years of experience in a variety of product and technology-centric roles that have provided him with a strong background in different retail focused system architectures and technologies.

Prior to joining Openbravo, Matthijs was Director Software Product Management at Diebold Nixdorf, where among other responsibilities he was in charge of Diebold Nixdorf’s global retail cloud platform and the retail API platform, as a foundation for all next-generation retail software solutions of the company, managing and developing a team of highly skilled product managers and business analysts in multiple countries.

In the words of Marco de Vries, CEO of Openbravo said: “I am fully convinced that Matthijs will play a key role to further strengthen and to accelerate the development of our product vision. The fact that highly skilled professionals like Matthijs, with a proven track record  in globally leading software providers for retail, decide to join us, is a clear demonstration of the growing market recognition towards Openbravo.”

“From the moment I met the Openbravo team and was able to learn firsthand about its strategy, I saw clearly that it is a company with a strong vision and ambition to be a global reference in the retail software space. I immediately experienced a great fit with its impressive team of highly skilled professionals to which my experience can bring great value, and I did not hesitate to accept this new challenge. I look forward to helping position Openbravo as one of the world’s leading retail software solution vendors,” said Matthijs Kneppers.

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