Optimization, Personalization & Testing

Optimization Leader Rocket Software Names Barbara Goose CMO

performance optimization

Rocket Software, a global technology leader that develops enterprise modernization and optimization solutions for Fortune 500 companies and government agencies, has named Barbara Goose Chief Marketing Officer. In this role, Barbara will join the Rocket® executive leadership team overseeing the marketing organization including brand, marketing operations, corporate communications, demand generation, field marketing, channel marketing and analytics.

Goose joins Rocket with over 20 years of experience in the digital marketing space leading innovative and strategic programs for national and multi-national brands. Most recently, she served in the CMO role at John Hancock, a unit of leading international financial services group Manulife Financial Corporation, where she implemented customer experience programs, led digital transformation leveraging human-centered design skills to drive growth, and established a brand ROI model to measure the business benefit of brand spend.

“Barbara has a proven track record of implementing transformational marketing initiatives that deliver on both innovation and impact,” said Andy Youniss, CEO, Rocket Software. “Her emphasis on customer experience is a fantastic fit for our customer-centric culture. I know her addition to the team will enable legendary outcomes for Rocket and our customers and partners.”

“I’m thrilled to be joining Rocket Software at such a pivotal time in the company’s evolution,” said Goose. “I’m excited about the opportunities ahead to help further elevate Rocket’s awareness and reputation in the market, as well accelerate business growth.”

Prior to her role at John Hancock, Goose was responsible for driving the overall marketing and communications programs as Global Chief Marketing Officer of Altisource. She also spent 15 years at DigitasLBi, where as president of the company’s Boston and Detroit locations she was responsible for driving the overall growth of both offices as well as the strategy and execution of DigitasLBi services across the offices’ client bases. Under her leadership, she oversaw the most significant expansion of DigitasLBi Boston, adding such clients as Dunkin’ Donuts, ZipCar, and Lenovo, while recruiting some of the industry’s top talent to become the largest agency in Greater Boston.

Additionally, she has served on the boards of the Massachusetts Innovation & Technology Exchange (MITX), the Greater Boston Chamber of Commerce, and the Citi Arts Center/Wang Center. Goose is currently on the advisory board of Glasswing Ventures, a private equity fund focused on AI and frontier technologies.

Goose holds an MBA from Harvard University and a BA in Economics, summa cum laude, Phi Beta Kappa, from the University of Pennsylvania.

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