Today OUTFRONT Media (NYSE: OUT), one of the largest out-of-home media companies in North America, announced the hire of Lowell Simpson as Executive Vice President, Chief Information Officer, furthering its commitment to deploying smarter, better technology across the organization.
“We are committed to modernize and better integrate our technology functions to power our business as we become increasingly digital in our asset base and how we operate,” said Jeremy Male, CEO, OUTFRONT Media. “Lowell’s appointment is a crucial step in building out and deploying these technological capabilities across our organization.”
As part of its digital transformation, OUTFRONT Media has been deploying digital billboards and Liveboards in its key transit hubs. This robust deployment will also focus on the front end and back end product offerings that complement the Liveboards. Lowell brings a strategic thinking approach, along with traditional and digital media and technology experience, that will be vital in pushing these initiatives forward.
Lowell joins OUTFRONT from MediaCom Worldwide where he held the position of Global Chief Information Officer. During his 10 year tenure at MediaCom, Lowell was responsible for the development, marketing, support and management of all internal and client-facing applications and trading platforms across all markets. A crucial part of his position included overseeing all relationships with technology and data vendors across the globe, ensuring that clients had up to date tools, data and platforms. Prior to that role, Lowell spent time at Discovery Communications and PriceWaterhouseCoopers in various project management and technology positions.
Lowell will report to Jeremy Male and he will work closely with the Executive Committee at OUTFRONT to enable the digital transformation across OUTFRONT through the use of technology.
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its ON Smart Media platform, OUTFRONT is implementing digital technology that will fundamentally change the ways advertisers engage audiences on-the-go.
SOURCE OUTFRONT Media Inc.
SOURCE URL : https://www.prnewswire.com/news-releases/outfront-media-furthers-commitment-to-digital-transformation-with-hire-of-lowell-simpson-as-new-executive-vice-president-chief-information-officer-300767449.html