Paragone, a Perion company that provides an advanced, multi-channel advertising management platform, announces an integration with LinkedIn Marketing Solutions. The integration empowers Paragone’s luxury customers with access to more insights, in order to optimize performance of their digital advertisements on LinkedIn, in combination with other social channels. For Paragone’s luxury brands, this integration will offer significant value with LinkedIn becoming an important advertising platform for “high consideration purchase” products.
Paragone’s Actionable Performance Monitor (APM), a multi-channel SaaS platform, lets advertisers manage and monitor campaigns across multiple sales channels and social networks, including LinkedIn, from one, easy to use interface. Now, advertisers can oversee what’s happening in their e-commerce business, franchises, online retailers, owned and operated stores across regions. They can view their agencies and media channels while taking control of media campaigns without navigating the myriad of emails, PDFs, and excel files they usually do.
The platform also leverages AI abilities to empower brands to predict whether campaigns will achieve their targets and suggest new tactics for advertisers to improve ad performance.
LinkedIn is the world’s largest professional network and most trusted social media platform in the U.S according to Business Insider. With users from more than 200 countries and territories, the platform allows professionals to connect, engage, learn, and identify opportunities for growth. Luxury brands can target their ideal consumers on LinkedIn and accurately market to three groups:
- Professional facets: Run branding and awareness campaigns to reach affluent members, business travellers, members with high purchasing power, for example those working in creative industries, finance, consulting, or to millennials.
- Interests or behavior: Target those who engage with luxury brands or fit with luxury buyer characteristics.
- Re-targeting: Deliver unique content to audiences based on previous actions they have taken with a brand. Market to prospects and contacts by uploading a list of known contact IDs.
Thanks to this agreement, customers can now monitor their LinkedIn campaigns and take actions to optimize, so as to improve brand awareness, increase audience engagement, generate more leads and increase sales. “We are excited to begin this arrangement with LinkedIn and help our advertisers, especially luxury brands, reach their audiences more effectively,” said Shai Alfandary, general manager of Paragone. “This integration will help our advertisers swiftly combine and analyze all necessary real-time data from across a myriad of channel sources in one interface, instead of having to extract, wrangle, and interpret data from each source manually.”