Display & Programmatic Advertising

Playbook Media Announces Launch of New TikTok Video Advertising

programmatic display advertising

Playbook Media, the full-service performance marketing and creative agency, today announced the launch of its new TikTok advertising capabilities for brands and advertisers. With this new offering, Playbook Media is now able to offer TikTok advertising as a service and help brands and advertisers create fun, creative video ads that will promote their business. Additionally, the new TikTok advertising service is a kickoff to Playbook Media’s new line of mobile marketing capabilities for clients.

“As a full-service performance digital marketing agency, adding TikTok to complement our other services was a natural move for our business. There is no denying TikTok’s appeal and value to advertisers and brands. At Playbook Media, we look forward to working with clients in helping them understand TikTok and to support these advertisers in quickly creating awareness and affinity for their products, as well as to help these brands engage in social commerce,” said Bryan Karas, CEO, Playbook Media.

Although still considered nascent, Playbook Media is now offering TikTok advertising media management capabilities. The digital agency can now onboard a client and work with them on all the elements around TikTok advertising from creatives to execution to measurement. When it comes to TikTok, brands can use the social media platform in a number of ways to create creative and fresh engaging conversations through sound-on storytelling. Compared to other video social media platforms, TikTok’s appeal is from its advanced video editing suite where commentary, special effects, like green screens, and be added seamlessly.

TikTok is taking the world by storm and is among the more popular social media platforms, with more than 2 billion all-time downloads according to app analytics firm Sensor Tower. TikTok is also available in more than 150 countries around the world. TikTok offers an immersive, sound-on entertainment platform with untapped potential that is rapidly being adopted by millions around the world.

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