Plunk, the world’s first AI-powered analytics platform for residential real estate, announced a partnership with two of the real estate industry’s top marketing platforms. Union Street Media is the leader in omnichannel marketing, providing integrated campaigns across web, mobile, voice, search engine optimization and social media. Realforce (previously Adfenix) is modernizing the marketing infrastructure by streamlining the martech stack for real estate teams.
“We believe that AI-powered, real-time data and analytics will become the industry standard within the next five years,” predicted Ted Adler, a marketing visionary and Founder of Union Street Media. “With Plunk, we’re getting ahead of that adoption curve and delivering home valuation, remodeling analytics and market insights to our target audiences across every digital medium — right now.”
The housing market is in constant flux and Plunk’s AI-powered home analytics platform is transforming the speed at which buying and selling decisions are made, by offering up-to-the-second insights into home valuation, risk assessment and remodeling possibilities. These partnerships set a precedent for greater access to real-time data in an industry that has historically experienced challenges with providing timely and accurate data. It also sets a new bar for more efficient delivery of relevant data to current and potential customers.
“Through this strategic partnership with Plunk, we aim to address a longstanding challenge in the real estate industry: the generation of high-quality leads with a measurable and positive return on investment,” added Philip Hegge, US Director, Realforce. “Not only does this enhance the consumer experience, but it also simultaneously delivers top-tier leads that drive business for brokerages and agents.”
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