Mod Op, a marketing communications agency with offices across the U.S. and an office in Latin America, has been named the winner for the 2020 American Marketing Association (AMA) Dallas-Fort Worth Marketer of the Year Awards in the categories of energy marketing and business to business social media for its work with clients based out of the agency’s Dallas office.
“We are honored to receive these prestigious awards for the great results of two innovative marketing campaigns,” said Eric J. Bertrand, CEO, Mod Op. “It is a true testament to our agency’s breadth of capabilities, and our team’s commitment to creative excellence and success for our clients.”
Mod Op’s work launching ExxonMobil’s first-ever Power Play Awards to recognize women and the men who support them in the liquefied natural gas (LNG) industry won the agency best overall strategy, design and implementation of a marketing program within the energy sector. The agency launched this global awards program in four months, including multiple promotional campaigns and creative materials to raise awareness for the awards, nomination developments and judge recruitment. The awards ceremony was hosted during an industry event in September 2019, during which Mod Op assisted with supplemental public relations and social media.
In the category of business to business social media, Mod Op won for the agency’s work with Stream Data Centers, where Mod Op streamlined the company’s organic and paid social media efforts. The agency’s social media efforts for the client have resulted in a significant increase in impressions, engagements and follower counts on Stream’s Twitter and LinkedIn profiles. It also worked to produce quality leads by focusing on key decision makers within Stream’s key target prospects.
The AMA is one of the largest and most trusted marketing associations working to educate, support and enhance the performance of its members and marketing professionals around the world. The Marketer of the Year Awards are designed to recognize excellence in marketing and innovation in various categories. Award winners were announced during the 2020 AMA DFW Marketer of the Year Virtual Event on Sept. 23, 2020.
The tangible results from these clients showcase Mod Op’s range of services. To learn how Mod Op can help you, visit https://www.modop.com/.