MWWPR, one of the world’s leading independent public relations agencies, was nominated with clients Subaru of America and Muscular Dystrophy Association as finalists in the Shorty Social Good Awards.
The Shorty Awards have long honored the best of social media, and this specialty competition shines light on the individuals and organizations producing great content digitally and on social media that advances social purpose through sustainability, diversity and inclusion, civic and community engagement, and a variety of causes, platforms and industries. The finalists were chosen by members of the Real Time Academy of Short Form Arts & Sciences, made up of luminaries from media, advertising, entertainment and technology disciplines. MWWPR client programs were shortlisted six times across four categories:
- Best in Auto, for efforts of auto brands making the world a better place:
- Subaru Drives Awareness to Keep our National Parks Clean
- Subaru Brings the Love Promise to Life with 2019 Share the Love Event
- Subaru Celebrates Pets by Establishing National Make a Dog’s Day
- Best in Community or Employee Engagement, a new category in this year’s program for the most effective engagement strategies with community members to reach a social good goal:
- Subaru Celebrates Pets by Establishing National Make a Dog’s Day
- Best in Animal and Wildlife, for programs, projects or initiatives executed to promote, protect, and defend wild and domestic animals:
- Subaru Celebrates Pets by Establishing National Make a Dog’s Day
- Best on a Shoestring Budget, for the most creative and effective social good campaign or initiative receiving little to no funds:
- MDA Joke a Day
“As society changes and social issues create ongoing cultural tension, brands have an opportunity and responsibility to elevate philanthropic efforts to larger social purpose that can drive meaningful change,” said Michael Kempner, Founder and CEO of MWWPR. “Advancing those efforts for our clients is what separates good from great campaigns and is why we come to work each day.”
The fifth annual Shorty Social Good Awards will be presented in a virtual ceremony on Thursday, November 19th. The full shortlist can be viewed here.
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