5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been chosen as agency of record by light-based hair removal designer and manufacturer, CyDen Ltd, to support its award-winning at-home hair removal brand, SmoothSkin. Using intense pulsed light (IPL), SmoothSkin breaks the cycle of hair growth by disabling the hair root or follicle with a burst of light energy, keeping skin hair-free.
With at-home beauty and self-care options on the rise, 5WPR has been tasked with supporting SmoothSkin’s expansion efforts in the U.S. market. The team will execute a robust digital and media relations campaign, including a strategic influencer program, social media management, and paid social support.
“SmoothSkin is an industry leader in IPL hair removal, and we are excited they have chosen us as their PR agency partner,” said 5WPR Consumer Practice President, Dara A. Busch. “Consumers continue to seek affordable at-home beauty options, offering tremendous possibility for growth within the industry. We are thrilled to welcome SmoothSkin to our Beauty practice and elevate their notoriety within the beauty and grooming space.”
“We are delighted to partner with 5WPR to launch the SmoothSkin brand in the US,” said Wendy Schoonjans, SmoothSkin’s Global Marketing Director. “We have big ambitions for growth and 5WPR have impressed us with their strong beauty expertise, creative execution, and client results. We are excited to start our journey together and bring the joy of beautiful hair-free skin to women all over the US.”
Driven by a passionate team with extensive category experience, 5WPR’s Beauty & Wellness division leverages unrivaled expertise, knowledge, and creative campaign strategies to secure meaningful results for its clients. PR services offered to beauty, fashion and lifestyle clients include messaging and positioning, media relations, influencer relations, product launches, new market expansion campaigns, executive visibility programs, fundraising announcements, content creation, sponsorships/partnerships, digital media campaigns, thought leadership and speaking opportunities.
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